Digital signage and sustainable development

Each and every one of us is responsible for our carbon footprint, in every aspect of our daily lives, at home and at work, and digital signage is no exception to the rule. Its use can raise questions: to what extent is it compatible with sustainable working methods? It's a question that many companies are asking themselves when it comes to choosing equipment and suppliers with a focus on low energy consumption.

You've already opted to reduce your paper communications in favor of digital or screen-based communications (or you're thinking about it), and that's great! Less printing, less paper waste, less delivery... but don't stop there! There are still a few tricks you can use to reduce your energy consumption even further, for a greener digital signage.

Make energy consumption visible and raise awareness

Digital signage is a showcase for the energy consumption of your brand or building. It makes energy consumption data legible and intelligible. Communicating its performance on its screens helps to raise user awareness of a performance improvement initiative. Players such as Spie and Dalkia translate key building indicators into attractive visuals to encourage small, simple gestures, such as switching off the lights when leaving a room or reducing the use of air conditioning. These small actions can reduce a building's energy consumption by as much as a precious %!   

Setting up an eco-responsible digital signage system: the material equipment

The screens you choose will have a major impact on the amount of energy you use. That's why energy consumption should be on your list of criteria when considering your purchase. Here's our guide to enjoying a more energy-efficient display, reducing your energy consumption and disposing of screens responsibly at the end of their life.

Setting up an eco-responsible digital signage system: software equipment

In addition to screens, another area to consider when setting up your digital signage system is the choice of a digital signage content management system (CMS). In this guide, we look at a number of aspects: player compatibility with the CMS, integrated energy-saving features, data storage (datacenter) and more.

Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communications professionals in all sectors: Point of sale, Internal communications, Hotels and Restaurants but also DOOH.

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Our eco-responsible commitments

Our engagement to helping you run a more sustainable business? Every decision we make about our digital signage solution is guided by the desire to help our customers communicate more easily, more sustainably, while minimizing their carbon footprint.

To achieve this, we designed a robust solution consisting of a SaaS platform and a Raspberry Pi player, a very energy-efficient player with a power consumption around ten times lower than a conventional digital signage player. In addition to its functional qualities, we chose the Raspberry Pi because it is manufactured by the British Raspberry Pi Foundation. This charity aims to provide access to technology and education in developing countries. We create and assemble this player in our Toulouse offices. It is made available to our customers free of charge. In the event of a malfunction, or at the end of a contract, we recover the hardware and reuse the components to create new players.

As cloud-based digital service providers, we process large volumes of image and video data for our customers, and we are aware that we are stimulating demand for datacenters, and therefore demand for energy. That's why we've turned to Microsoft, which achieved carbon neutrality in 2012 and is pursuing its goal of powering its centers with 100% renewable energy.
Our screen supplier partners are doing their bit to recycle used screens.

In addition, we offer an energy-saving feature that lets you centrally switch off all your digital signage screens at night. We strive every day to improve the sustainability of digital signage, so that companies can adopt a more creative and engaged approach to communication.