The benefits of artificial intelligence for digital signage

The field of digital signage is constantly evolving. New technologies and cutting-edge innovations are constantly being developed to enhance content delivery and screen experiences in marketing, industry, banking, point-of-sale, outdoor, and more. Artificial intelligence (AI), meanwhile, is dramatically transforming our industry. By combining these two worlds, we are entering a new era of digital communication. Here's an overview of how AI can boost digital signage and revolutionize the way we communicate.

Improving the relevance of information disseminated

As we all know, the key to any successful display is relevant content. Getting the right information to the right person at the right time is essential. Artificial Intelligence makes this task almost child's play. By analyzing and interpreting data in real time, using sophisticated algorithms, AI can adjust the content displayed, so that it perfectly matches the needs and expectations of the target audience. Gone are the days of static communications, replaced by displays that interact with their environment. The aim is to broadcast information on a dynamic screen, taking into account the context, time, location, traffic, local news and profile of the people present. In the case of in-store digital signage, AI can take into account the weather outside to display a coherent product proposition, such as an advertisement for umbrellas when it's raining, or for sunglasses when it's sunny.

Personalize the experience

As a professional, within your company, for your employees or in specific locations for your customers, it's important to captivate your audience. With AI, you can personalize the display according to individual preferences. We're all unique, with our own tastes and interests. AI understands this and gives us the ability to personalize the display experience for each individual. Whether using facial recognition to detect age or gender, or behavioral analysis and facial expression analysis to identify emotions, AI creates a truly personalized experience. AI-enabled digital signage software will be able to deliver a personalized experience and a tailored service to its target audience.

Make displays truly dynamic

It's a display's ability to evolve, adapt and interact with its environment that makes it dynamic. The word "dynamic" takes on its full meaning when digital signage is coupled with Artificial Intelligence. A solution such as Cenareo's digital signage software uses a player to broadcast programmed content (image or video creations, posts on social networks or online content on the Internet) via an intelligent system to digital screens, which are then displayed according to the screen's position, a set calendar and external factors. By combining this technology with AI, it is possible to create displays that evolve and adapt according to external elements such as an alert or alarm, for example. AI makes it possible to react quickly to changing situations, providing unprecedented flexibility and responsiveness. Content scrolling according to the chosen schedule can also be interrupted or modified, for a given duration, thanks to a presence sensor that adapts communication to the presence or absence of people, their number or the objects present. The target audience will thus be able to interact with the screens without having to use a tactile solution.

Analyze interactions

AI not only broadcasts content, but is also capable ofanalyzing users' interactions with this display, notably via the use of a camera, a motion sensor. Thanks to AI with digital signage, it's possible to analyze these interactions, understand what works and what doesn't, and make modifications accordingly. In this way, AI enables us to embark on a continuous improvement process to make our displays ever more effective and attractive. How many people looked at the display? For how long? What were their reactions and movements? All this information is invaluable. AI feeds on theanalysis of customer and target audiencedata, enabling it to adapt even more and better.

The future of digital signage with artificial intelligence isn't just promising, it's already happening, thanks to innovative solutions for businesses. Enhance, personalize, energize and analyze: we're at the dawn of a new era in which our dynamic displays are no longer mere tools, but intelligent partners. In short, artificial intelligence is a real game changer for digital signage. It opens up new possibilities, new horizons, and enables us to rethink the way we communicate.

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