The importance of bottom-up communication

Implementing a bottom-up communication model ensures effective management. Upward communication reverses the hierarchical process and creates a more fluid exchange. Employees pass on their messages directly to their superiors. In contrast to top-down communicationinformation flows from the bottom up. Bottom-up communication is a good alternative for fostering a relationship of trust, sharing information and, more broadly, encouraging creativity and initiative at work. There are a number of ways and tools you can implement this communication model within your company. Digital technology is a viable and effective communication solution for improving your services. A digital signage solution like Cenareo can help you make the transition to bottom-up communication. Our turnkey digital solution helps you manage your message from a CMS that can be accessed and controlled remotely. The CMS displays the information you want to share on digital screens in real time. It can also be used in collaboration with your staff , to encourage collective communication within your organization and boost your internal communications.

Transparent communication

Upward communication reverses the hierarchical process, making it easier for employees to find their place within the company. Good communication facilitates integration, encouraging employees to put forward their ideas without feeling judged. Bottom-up communication provides an opportunity to value employees' opinions. In this way, the upward flow of information encourages employee autonomy and initiative. Transparent communication helps avoid conflict by smoothing the flow of information. All players have access to the same information in a transparent way, for better management and coordination of relations between teams. Our digital signage solution is the answer to the communication problems that can arise in human resources departments. Digital signage makes upward communication much easier. Benefit from improved team cohesion, broadcast your message in real time, for a fluid and transparent exchange between employees and management. Communicate your objectives and values, while conveying your corporate culture!

Strengthening ties with employees

Upward communication paves the way for clear, accessible information at all levels of the hierarchical ladder. This fluid, transparent dynamic reinforces the closeness between employees and management. The digital signage solution gives employees the freedom to become players in internal communication. As a result, they feel fully involved and committed to the company's development and growth. Instant on-screen interaction between you and your employees creates a relationship of trust, and makes it easier for them to share new ideas.

Our solution supports you in your drive to continuously improve your services and communication. Allow your staff to be heard, and establish a dynamic, reciprocal exchange between the hierarchy and the various players in the company. Make collective intelligence work through the screen!

What tools are needed for bottom-up communication?

Numerous tools exist to establish bottom-up communication within your organization:

• The idea box 

The suggestion box is a fun and effective alternative for taking your employees' opinions into account in an original way.

• Questionnaire and survey

This method offers rapid feedback, but the answers are likely to be influenced by the majority opinion of the group.

• One-to-one interviews

It's the ideal way to gather employee recommendations on the spot. However, this technique has its limits in terms of the human and time resources it requires.

• The company meeting

Weekly or monthly meetings quickly show their limits. They are often time-consuming and not very productive. It's hard to listen to each other and take everyone's opinions into account.

For some years now, new technologies have been remedying these problems by offering alternative means of communication:

• Intranet

The intranet seems to be a viable solution for improving internal corporate communication.

• Internal conversation groups

Internal discussion groups have also conquered companies over the last ten years, but in some sectors they are no longer sufficient to maintain fluid communication. This solution requires every employee to have a connected device at hand, which is not possible in all sectors.

That's why digital signage offers a new alternative for internal corporate communication. Benefit from instant, interactive information between management and staff. Enhance the quality of exchanges as part of a bottom-up communication approach. Digital signage enables collective, dynamic communication. Create an autonomous exchange space for your staff to encourage initiative and let collective intelligence bubble forth.

The benefits of bottom-up communication

Bottom-up communication is part of a constructive, collaborative exchange process. This model encourages the emergence of new ideas and keeps group dynamics alive. In a team spirit, it supports the company's growth thanks to the collective intelligence of service communication. What's more, fluid communication makes it easier to resolve any malfunctions or misunderstandings a company may encounter. Digital signage offers the advantage of rapid communication at a glance via a digital screen. This solution facilitates collaboration between employees and management, and encourages creativity and initiative. Stimulate your employees' potential by offering them the opportunity to contribute directly to the company's development. Let your employees take control of information!

By reversing the hierarchical process and opting for bottom-up communication, you not only enhance your employees' skills and benefit from a positive brand image, but also ensure that your communication is part of a constructive approach to boosting your company's growth.