Corporate culture is a set of knowledge, values and behaviors shared by all members of the company. Corporate culture helps to create a real sense of belonging among employees, so that they are more involved and committed to the company's missions and objectives. To create and convey a strong corporate culture, internal communication plays a vital role. Internal communication and corporate culture are intimately linked.
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Digital signage is an internal communication tool that enables messages to be displayed on a network of screens. Its strength lies essentially in the ability to manage screens remotely and collaboratively, as well as in the speed of content updates. The benefits are immediate: the equipped site is transformed, and employees are better informed. The company's image evolves and modernizes, and services are better promoted to visitors.
Internal communication and corporate culture: what role do they play?
Every company is made up of people: without them, no business is possible. So it's vital to put them at the heart of our concerns. As societies modernize, needs evolve. In the information age, the need to be informed - about everything, right now, all the time - is becoming increasingly acute. Presented, information will be consumed, criticized and compared. Absent, it will be demanded or sought. It must be disseminated.
This is the only way for employees to get involved in their tasks, projects and missions. It is only through excellent internal communication that companies can reach the pinnacle of their economic performance.
Internal communication sets out the company's mission and objectives (inspirational or operational), highlighting the successes (and failures), actions and initiatives of employees. It makes the company's organization and operations transparent. However, the communications budget is often one of the first to be skimmed. The resulting communication deficit is the root cause of employee disengagement.
Conversely, aligned employees, working together in the same direction and towards the same goal, produce an incomparable asset in the quest for competitiveness and innovation. A collective sharing the same objectives, interests and fears is far more effective than a collection of isolated individuals.
By relaying key information within the company (objectives, business news, performance indicators, etc.), on-screen communication is an essential pillar in building a strong corporate culture, and helps improveemployee commitment.
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Your company, your first window to the outside world
Your headquarters and your various premises are the mirrors of your company and your values. There's a fine line between internal and external. The atmosphere that emanates from them, the furniture, and the communications you use are all part of your corporate image.
That's why reception areas are particularly important. They must appeal to your visitors, while remaining authentic, so that your employees feel at home here too. This is precisely where your values should shine through. Your visitors and employees alike expect transparency, authenticity and commitment from your company.
In your reception hall, and scattered throughout your company's strategic locations, a digital signage solution will inform your visitors while enhancing your image and fostering a sense of belonging among your employees. Provided your communication remains consistent.
→ Here are a few ideas for communicating in areas that welcome both your visitors and your staff.
Digital signage for a strong corporate culture
We're all bombarded with e-mails, messages and notifications. And how many of them are actually useful or relevant? Drowned in this multitude, key messages aimed at building corporate culture, unity and identity are invisible. The contextualization of messages, a major asset of digital signage, provides an effective alternative to this invisibility.
Because if digital signage screens are abandoned, content stagnates, immobile, useless and without impact. The result: without novelty, excitement or entertainment, employees stop looking at the screens. Communication then has no impact on employees, corporate life and, ultimately, business performance. Without results, investments in digital communication are not renewed, and projects eventually fizzle out.
Contextualizing messages provides the relevance needed for effective communication. Context is thus the key to the success of digital communication projects, enabling messages to be broadcast at the right time(depending on the weather, for example), but also constantly diversifyingtheir type and content. In this way, information remains relevant, employees remain attentive to the messages broadcast, and key communications are seen and remembered. By relaying key information within the company (objectives, business news, performance indicators, etc.), on-screen communication is an essential pillar in building a strong corporate culture, and helps improveemployee commitment.
Digital signage helps to develop and cultivate corporate culture in an innovative and intelligent way, in-house. Displays can be used to present new projects, display current objectives, inform about global strategy. They also powerfully engage employees, whether they're positioned at head office or in subsidiaries: everyone receives the same company messages, broadcast in strategic locations such as corridors, meeting rooms, workshops, etc. Positioned at reception desks or in waiting areas, they also broadcast the company's DNA to visiting customers and suppliers. At the same time, digital signage screens open up new, innovative technological perspectives, such as importing and projecting various types of content (web page, YouTube video, Internet link, etc.), video production with content creation tools, real-time message reactivity functionalities (weather, traffic, etc.), etc.
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How to boost corporate culture with digital signage?
- Carefully select the digital signage tool
When a company wants to renew its internal communications with new digital tools, it shouldn't rush to the first player that comes along. Implementing a digital signage solution requires time and thought. You need to make sure that the tool is ideally suited to your needs in terms of functionality and ergonomics, that it integrates properly with the premises in which it is intended to distribute content, that the company network is well adapted to these new data flows, and so on.
- Agree on a pilot referent for each project
Companies wishing to invest in digital signage screens also need to be able to define a pilot referent for greater simplicity. After a short training session with the service provider, he or she will have access to the interface and can quickly and intuitively start putting content online, whether for the head office, branches, workshops or the whole group.
- Support from the service provider
The chosen service provider must support the company from A to Z in its desire to develop a digital signage solution. It must be able to advise on the ideal positioning of screens on the premises, and provide short, enriching training sessions for the pilot consultant. He must also be attentive to new needs, and be able to adapt his solution rapidly to the company's transformation. Only then will we be able to establish a relationship of trust over time.
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Cenareo offers a digital signage solution tailored to internal communications: its management interface lets you create, manage and broadcast all your messages, on any communication screen.
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