Digital signage in real estate agencies

Used in real estate agencies to keep visitors informed or waiting, and in shop windows to attract passers-by, digital signage transforms and revitalizes point-of-sale communication. As a new, innovative, modern and "connected" communication channel, digital signage provides a strong competitive edge and conveys a digital image of the agency. In shop windows, digital signage screens, with their high luminosity and animated content, easily capture the attention of passers-by and help increase traffic in the branch.

What is digital signage?

Digital signage is a communication tool that enables a screen or group of screens to be controlled remotely to broadcast any type of message (video, image, document, dynamic content). Most digital signage solutions allow you to add and create content, and connect third-party applications (via an Internet connection) to minimize management time.

➡️ More information on howdigital signage works⬅️

Why install a window screen in front of a real estate agency?

Attracting attention

A digital, connected and flexible tool, digital signage for real estate agencies enables the integration of numerous external services. Managers can easily manage their content on the screens. This content has the advantage of being updated automatically and in real time (so the screens continually broadcast up-to-date information).

In just a few seconds, for example, you can configure weather forecasts, horoscopes, ephemerides, group news, sports news, national news and diaries, all of which will be broadcast and updated without human intervention.

 → The 5 points for an effective dynamic shop window.

Differentiate yourself

You can connect your mandate management tools and software to automate the display of mandates on your screens. As soon as a new property is posted on your transaction software, it is retrieved from your database. The advertisements are then directly available from the various windows and agencies, without any further action on your part.

As a result, your window, in-branch and website ads are always identical, and your communication is more uniform and omnichannel: it gains impact, inspires confidence and minimizes management time.

Simplified programming of your real estate agency displays

A digital signage system can also be used to precisely schedule the broadcast of content by assigning broadcast criteria to the media. As an alternative to playlists, which require lengthy and tedious set-up and repetitive display, criteria-based programming allows you to activate broadcasts only on certain days, weeks or seasons of the year...

It's also possible to prioritize (broadcast more frequently) content by geographic zone, by agency, or according to an ad's characteristics (highlight GES A and GES B ads, etc.). Broadcasts are contextualized, targeting is more precise, message impact is greater and screen management time is reduced to a minimum.

 → Some ideas for up-to-date content sources 

Collaborative, multi-agency management

Some digital signage solutions also enable collaborative screen management. On the one hand, it's possible to divide the work between several members of the same team (creation, management, distribution...), but it's also possible to divide the display between the head office and each agency. In this way, the head office can broadcast to the whole park, while each agency can broadcast only to its own branch or zone.

For example, a branch may choose to broadcast on 50% of its screens, while the head office will broadcast on 30%, and the remaining 20% will be used for branches in the same geographical area.

The head office broadcasts national messages on all screens, while the agencies broadcast their local content at their point of sale. The different players share the time on the screens they control.

Creation of display content for real estate agencies

Many on-screen communication solutions offer a content creation tool that enables screen managers to communicate quickly in the absence of visuals. In just a few moments, the communicator can choose a content template to suit his message (little or a lot of text, few or a lot of images, etc.), select his graphic charter, specify his texts and visuals, then launch the broadcast.

This format, ideal for priority or urgent messages, eliminates the need for a creative agency and requires no particular technical or graphic skills: communication is instantaneous. What's more, head office can design content in advance that can be reused by the various agencies, who can then modify it to communicate their own messages, in line with the Group's image.

→ More solutions for creating content for free

Interactive digital signage

Finally, a number of solutions can transform shop windows by adding an interactive dimension to the screens: passers-by can control the broadcasts using a connected object (connected button, sensor, etc.) or a smartphone. The user can then choose from the content pre-selected by the agency and launch the broadcasts: discover guided tours, obtain more information about a property...

An example of real estate agency interaction with Cenareo

• The agency's window displays show full-screen videos and images of the properties on its screens. The animated images attract the attention of passers-by, who approach the screen.
• The broadcast media includes a scannable zone (QR code, Bleam, NFC...) that allows you to take control of the screen.
• Users can then choose to see a different visit, obtain more information about the property, contact contact with the agency, save the property advert on their phone or discover another property...
• They can then find the advert, its video visits and all information relating to the property from their telephone. The agency, for its part, will be able to consult scan or broadcast statistics and measure interest in the various ads.

Transform your real estate agency with screens

Digital signage, whether in the window or in the branch, is a great way to revitalize the point of sale.

1. Management tasks are minimized and automated,
2. This saves sales staff valuable time.
3. The ads on the website, in the shop window and in the agency are uniform: the customer is no longer lost, and the agency is seen as modern, digital and trustworthy.
4. Finally, thanks to the interactivity of the screens in the window, customers benefit from a powerful new tool for efficiently searching or obtaining more information on properties, even when the agency is not open.
   

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Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communications professionals in all sectors: Point of sale, Internal communications, Hotels and Restaurants but also DOOH.