How can you better manage your content with DAM and Cloud Storage?

Companies that have embarked on their digital transformation have seen a meteoric growth in their digital content. According to a recent Archimag studysurvey, 16% of companies in France have multimedia assets containing several thousand photos (and 28% several thousand videos). Managing and sharing these assets internally has become a real challenge, especially for multi-site companies wishing to decentralize their communications while maintaining consistency and control over their brand image.

Today, marketing managers are turning to Digital Asset Management solutions to efficiently manage the production, storage, sharing and distribution of media within the company. These solutions also offer the possibility of granting different user and exploitation rights to employees.

Digital Asset Management (DAM) to manage your digital assets

According to Gartnernearly 79% of marketing executives have deployed or plan to integrate a digital asset management solution. These technologies enable all marketing assets (images, videos, presentations, documents, logos, templates, etc.) to be stored in a single, secure location for use by the various teams involved in content creation and distribution. 

Initially developed over 25 years ago for companies in the media and publishing sectors, these technologies have never been so coveted by companies, especially those with a large number of locations and several employees tasked with deploying an omnichannel strategy.

Is DAM better for multi-site companies?

Unified communication, time-saving content identification and creation, simplified access management, more effective collaboration... The benefits of Digital Asset Management platforms are numerous. In concrete terms, they enable :

1. All collaborators can refer to the same content. If a file is modified by a manager, it will be updated in real time for everyone. The company's brand identity is guaranteed, even if several people have to distribute content externally. Time is also saved, for greater productivity.
2. Unified access management: employees can be given different rights to create and use content from a single platform. Resources that can be shared internally are distributed at the right time to the right person. Team productivity and the collaborative dimension of their work are facilitated.
3. Document search made easy: a Digital Asset Management platform will provide users with a fully secure space that can be accessed at any time, wherever they may be. What's more, these technologies also offer the advantage of simplifying the search for digital assets using tags, categories, descriptions... Teams at marketing can more easily get their hands on the right document.
4. Connectivity to different communication channels: thanks to APIs, DAM platforms can feed content to different channels marketing (website, blog, social networks, digital signage solutions...). An excellent lever for supporting a company's omnichannel communications.

DAM or storage space: which criteria to choose?

As an alternative to Digital Asset Management solutions, storage spaces such as Gdrive, OneDrive or DropBox offer less advanced functionalities. In fact, digital asset management solutions are designed as true digital libraries, making it easier to identify and share files.

For smaller organizations, whose creation and distribution needs are less significant, traditional storage spaces may suffice. On the other hand, a DAM platform will be preferable when faced with an ever-increasing volume of media content to be created, distributed and managed by teams involving several collaborators on different sites. This technology will avoid wasting hours of time exchanging information by telephone, email or message in the creation and distribution of content, or using obsolete and non-compliant assets.

DAM, cloud storage and digital signage software: how do they connect?

Connect your digital signage software to your DAM or cloud storage space (Gdrive, Onedrive, Dropbox...) brings a number of advantages for on-screen communication. For example, the right media can be accessed directly with the appropriate user rights. This content is also easily identifiable and directly usable by the various marketing teams spread across different sites. 

The use of a DAM platform enables content to be created, shared and distributed more quickly and easily, so that it can be fully exploited for on-screen communication. All that remains is to identify the most appropriate solution for your needs, from among the technologies available on the market: Pimcore, Adobe Experience Manager, Celum, Wedia, Cloudinary, Widen...

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Cenareo helps you accelerate your digital transformation by optimizing the delivery of your on-screen campaigns and connectivity with content management solutions. The Cenareo solution connects to DAM and Cloud Storage to mitigate the risk of delivering inappropriate content. By giving access to a library of content to everyone who needs to communicate, the solution guarantees respect for your brand image.

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