How can you effectively communicate your company's values?

A company's values are the backbone of its organizational culture. They permeate every facet of the company, influencing decision-making and relationships both internally and externally. It is essential for a company to develop a strategy for communicating them effectively, so that they are understood by all and enhance the brand image.

Identify your company's core values

The first step in effectively communicating corporate values is to clearly identify them. Corporate values vary from one organization to another, and can include integrity, innovation, respect, ethics, sharing, commitment to the community, environmental protection and operational excellence. Each company must select the values that best resonate with its mission, vision, place in society and strategic objectives. These values must not only correspond to the company's identity, but also be relevant and motivating for its employees. Involve different hierarchical levels in the selection process to ensure that these values are meaningful and accepted by all.

Communicate corporate values to reinforce brand coherence and identity

Corporate values serve as an organizational compass. They help maintain consistency in operations and interactions, both within the team and with customers, partners and other stakeholders: potential candidates, service providers, etc.

Effective communication of values also strengthens brand identity. Customers and employees alike are increasingly sensitive to the values of the companies they choose to support. Demonstrating strong values can significantly enhance brand image. Corporate values are one of the essential elements to highlight in employer branding communications. 

 Communicating corporate values externally

Social networks and website

Company values should be visible on all external communication platforms, including the website and social networks. Regularly sharing content that demonstrates how these values are put into practice can reach and influence a wide audience.

Public relations and campaigns marketing

Press releases, interviews and marketing campaigns must all reflect the company's values. When values permeate all external communications, they help forge a strong, consistent brand image.

Video: a must-have format

Video is a powerful and essential communication format for effectively communicating a company's values externally. It allows complex messages to be conveyed in a clear and engaging way. By using visual elements and authentic stories, a company can illustrate its commitments to social responsibility, sustainable management or a culture of innovation, emotionally touching its audience and forging a bond of trust. 

If your marketing and communications teams don't have the skills required to produce videos, you can use a tool like EasyMovie by Cenareo. By taking you from A to Z, from pre-production to production, it enables you to make and distribute videos with ease. EasyMovie by Cenareo offers a library of formats (meeting summaries, tutorials, customer testimonials, managerial communications, etc.), an integrated prompter, precise shooting guides, screen recording, automatic editing and detailed audience statistics. 

 Partnerships and community involvement

Values can also be communicated through partnerships and community involvement. Partnering with organizations whose missions are aligned with your values shows that values are more than just words, they are an active commitment.

Internal communication strategies for corporate values

Workshops and training

Organizing workshops and training sessions on corporate values is an effective way of federating teams. These events enable in-depth discussion of values, their importance and how they should be applied in day-to-day work. Interactive and collaborative training reinforces employees' commitment to the company's values.

Exemplary leadership

Leaders must embody the company's values in their own behavior. Leadership by example is a powerful way of spreading values. When leaders live by declared values, it sends a clear message to all employees about the importance of these values.

Digital signage

Corporate digital signage is a modern and attractive technique for communicating corporate values to employees. Using screens strategically placed around the premises to remind all employees of values can help integrate them into the corporate culture. These screens can display inspirational messages, videos and even employee testimonials for a more interactive experience. 

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