Les magasins ont rapidement adopté l'affichage dynamique pour entrer dans l'ère numérique et, surtout, pour apporter une plus grande visibilité, une meilleure efficacité et une performance considérablement améliorée à leur affichage au point de vente. En tant que professionnel, vous cherchez certainement la rentabilité…
How will an in-store advertising screen boost your sales? What strategy should you adopt to achieve your objectives? Did you know that, in addition to boosting your visibility, this type of digital communication can significantly increase your sales?
An average increase in sales of 24% can be observed with a digital signage campaign*.
Highlight your strengths with digital signage
The first value-added message to broadcast is the promotion of your offer: all your products and services!
Then you can use the screens to announce new products and all your store's high value-added features, via on-screen advertising spots, for example.
Si vous avez un nouveau membre qui rejoint votre équipe de vente, c'est le moment de le mettre en avant avec une présentation grâce à un écran publicitaire en magasin. Si vous ajoutez une nouvelle référence au catalogue, profitez-en pour le faire savoir à vos clients. Si vous proposez un nouveau service (de fidélité par exemple), montrez-le sur un écran et expliquez-le...
So take the time toidentify your strengths, turn them into opportunities, and then convert them via on-screen display. In this way, you capitalize on your store's most profitable strengths.
Highlight your in-store promotions
Do you want to sell off some of your stock by offering your customers a promotion or discount? If so,on-screen displays in your store are an excellent way to achieve this.
How can we do it? By producing a few seconds of advertising, a presentation or a simulation to be shown at the checkout counter in your store, in a targeted department, or even on a window display to attract passers-by.
Today, 1 in 5 people have made an unplanned purchase after viewing a digital signage sequence*.
In-store digital signage campaigns are a particularly effective tool for generating the desire to buy.
Tips: it's advisable to build your communication campaigns by offering visitors the presentation of complementary or similar products. The direct consequence of this technique is an an increase in the average shopping basket.
Dynamic, interactive appeal to generate sales and draw people into the store
The screen easily captures the attention of customers in departments or store windows. The eye is instinctively drawn to the screen, and the image is imprinted on visitors' minds.
By installing dynamic screens and point-of-sale activities, you can attract customers to your store. Simple, effective and clever. Direct the natural attraction that screens exert on people to bring them into your window and into the aisles of your store.
By means of one or more on-screen campaigns (window displays and/or in the aisles of your store), you can attract new customers, increase your sales, sell off your stock or surplus, and achieve your objectives.
Bring the virtual into the real world with in-store digital signage
Customers are increasingly aware of new technologies. By installing digital signage at your point of sale, you subtly blend the real and the virtual. You extend the digital experience offered by a smartphone during a customer experience by linking communication channels.
The user experience is greatly enriched by digital signage. Your creativity becomes your greatest weapon. Try to involve visitors in your world through digital signage.
Do you have a digital signage project in the pipeline?
In-store digital displays are a powerful and effective way to promote and communicate a message at the point of sale. Digital signage software lets you create and broadcast your messages on these screens.
*Source: Popai, 2007
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