Cover letter video: 3 rules to set yourself apart

July 26, 2018

Ludiwine, notre Office Manager, vous montre qu'une lettre de motivation vidéo, ce n'est pas plus compliqué qu'une lettre de motivation écrite... mais certainement plus efficace pour se distinguer !

Find out how in less than a minute.

Keep to the same structure as a cover letter to structure the steps. The use of "me, you, we" is highly recommended. The difference is that in video, what's important is to grab attention in the first few seconds. Starting with "we" makes a greater impact from the outset, and personalizes the message.

It's also very important to look into the camera's eyes, as this makes the experience much more real and authentic. By looking at the camera, you're addressing the person concerned, not the object filming you.

The tone you choose to deliver your message is crucial. It allows you to choose the image you want to convey and make a good impression. This is all the more important as a motivational video lends itself well to humor and an offbeat tone.

A simple smile can go a long way.

It's essential to finish with a call to action. Proposing a step to follow with a "call me!" helps to energize the video and convey your enthusiasm. It's the last thing you'll remember about this motivational video. 

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