Guide to dynamic menu boards in foodservice

The restaurant business is extremely competitive, which is why dynamic menu boards give you the opportunity to stand out from the crowd. To attract and retain customers, many restaurateurs want to display their menus in an original way. Thanks to digital signage, restaurant professionals can take the digital turn, and give their menus a new lease of life. Cenareo provides restaurateurs with a digital solution that can be managed in real time via a CMS that can be remotely controlled from any device.

The menu board offers customers visual access to the gastronomic diversity of restaurants and, more specifically, fast-food chains. Thanks to remote control of the projected information, professionals can easily update their menu, while presenting their specialities in a more original way. In this way, a dynamic menu board increases the chances that a customer will be seduced by several dishes. It's the perfect opportunity to boost sales!

What is a menu board?

The menu board is a digital display of a gourmet menu. It presents the diversity of the restaurant's products and offerings. The dynamic menu board helps toimprove the restaurant's welcome, and is a real asset when it comes to standing out from the competition. In particular, it can help increase the average basket by showing customers promotions, complementary products and current menus. Thanks to the power of modern digital screens, it's possible to quickly and easily modify the information displayed: composition, prices, discounts, etc. A digital signage solution such as Cenareo is ideal for restaurateurs wishing to promote their services and products. For a player in the hotel and catering industry, it's the guarantee of fluid, high-impact communication.

Why use a menu board in a restaurant?

Referring customers

The menu board offers several advantages: on the one hand, it simplifies the customer's choice of order, generally offering an overview of all new products, as well as the store 's flagship products. This makes it easier for customers to make decisions, and saves them time. For the restaurateur, the menu board means less time spent at the cash register. Not only does it relieve staff of stress, it also frees up time and space for greater productivity.

Digital screens tend to attract the eye. They showcase the brand's offerings and graphics, creating a real showcase for the establishment. In the queue, above the tills, in the window, dynamic screens accompany customers through the ordering process and optimize their experience in the restaurant.

Boosting team productivity

The menu board makes the menu available to customers, facilitating order-taking and the work of the teams. The ordering process is optimized, giving customers more freedom to choose and staff more time to prepare the dishes. Waiting times are reduced, thus relieving queues within the restaurant.

On the other hand, it increases employee productivity and consequently sales. A satisfied customer is a customer ready to return. In other words, the screen is an effective way of building lasting customer loyalty. With each visit, the customer is immersed in the atmosphere of the restaurant, and in the friendliness conveyed by the restaurant's communication.

The menu board for high-impact communication

The menu board is a real customer communication tool. Digital screens capture customers' attention when they're located outside your store, but also throughout the ordering process indoors. If they're visible during closing hours, they can even encourage passers-by to pay you a visit as soon as you reopen. This gives restaurateurs greater visibility and makes it easier to showcase their products and services.

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