Digital signage is a means of communication that uses the power and versatility of screens to convey contextualized messages. For large companies with multiple several sites - or even several countries - it's the ideal solution for optimizing internal communications. But you still need to choose the right solution, because screens aren't everything. In fact, behind the hardware, it's the software solution that can make all the difference. It's the software that can deliver messages that are differentiated, personalized and manageable both by your head office teams, and by those present locally, in a business unit, country or region.
To avoid losing efficiency, time and money, it's time to know how to manage your screen fleet effectively.
Simple, centralized management for well-informed, connected teams
Internal communication plays an important role in large companies. When your employees are spread over dozens or hundreds of sites, it's the glue that holds them together. It transmits the group's values and social commitments. It facilitates the integration, onboarding, retention and commitment of your employees. That's why you need the right tools to achieve your objectives.
The more granular your digital signage system can be, the better you'll be able to address your messages and give context to your communication. The researchers in your laboratory, the workers in your factories, the executives in your head office and the salespeople in your stores all have different needs. With the digitization of internal communications, it has never been easier to personalize your messages and deliver them to your teams when and where they are most likely to consume them. The information is always up to date, and you don't waste time sending it to the right target. And if it takes you more than five minutes to do so, there's a problem.
Essential features to optimize your internal communications
While granularity in managing your broadcasts is important, it's not the only feature that needs to be integrated into your digital signage solution. To optimize your budget and resources, you should also count on :
- Multi-user management to delegate creation and publication rights according to your organization. This is essential when you have local relays with a strong presence in a given territory. From Paris, it's impossible to know all the specifics compared to your local teams.
- A model in SaaS mode subscription model, so you can anticipate and control your budget, while benefiting from personalized support. Turnkey solutions that simplify deployment.
- A single partner to manage your screen fleet, who can intervene on both hardware and software.
- A multilingual model for adapting your communications with the same system, thanks to multilingual management and screen groups to easily adapt content to each language.
- A system for detecting faults or disconnected screens will enable you to receive alerts in the event of a problem, so you can follow the explanations and actions of service support . So you won't have to worry about the infamous black screen.
- An intuitive, easy-to-use platform with numerous templates and predefined models to match your graphic identity.
- performance indicators to optimize your communication and increase the impact of your screens
- Customized training for rapid familiarization and autonomy of content managers for simple, real-time dissemination of all your internal communication information: images, videos, text, animations, RSS feeds, etc.
To find out more about digital signage, modernize your digital signage or digitalize your internal communications, our ebook " Digital Signage at service for business growth is for you.
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