How do you communicate about an event?

April 4, 2019

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Are you attending a trade show, conference or seminar and want to talk about it? Do you want to reach as many people as possible so that they meet you at these events? In this article, we give you the different formats you can use to reach your targets.

When you take part in an event, the first thing to do is spread the word. By word of mouth, on your website or on the web, all means are good. But what's the best format for delivering your message?

By mail

To let your contacts know that your company is taking part in an event, e-mail seems to be the main channel. In fact, it's a great way of letting your contacts know in advance that you'll be taking part in an event.

If you opt for this channel, the subject of your e-mail must be of the utmost importance. If it doesn't appeal to your recipients, they may not open it. Using this format alone is a risky gamble, since the average mail opening rate is around 23%. You can, of course, advertise all this in a newsletter, but that won't increase your open rate.

By publishing photos

Companies have understood this. Posting photos on social networks works. In advance, with a photo of the date and venue. On the spot, with a photo of the stand or an overall view of the event. And finally, a picture once the event is over to look back on the day. By posting this on social networks, you'll reach out to all your contacts, as well as others outside your own circle, especially if you're posting on LinkedIn.

The advantage of doing this is that you can easily inform all your contacts and potential targets. However, the major disadvantage of this format is that you'll need to explain your experience clearly and precisely in the comments. If your targets want to know more, they'll either have to come and see you, or wait for you to post an article summarizing your day.

On video

Finally, the last communication format is video. This is undoubtedly the one that will offer you the best return on investment. Before your event, film a teaser, specifying the date and location with keywords, and share it. On the day, film your stand and explain your products. Don't hesitate to film interviews to share your experience with your audience.

Finally, assemble your different shots and create a video summary, linking to your website at the end of the video.

You no longer need to be an expert to make your videos. All you need is a smartphone and the automatic mode of the EasyMovie application. Easy to use, it lets you film and edit your video instantly. You can also add text to clarify specific points, and why not add your contact details at the end of the video! Once you've collected all your shots, our application does the editing and you can broadcast your video on your networks.

All you have to do is choose the format that suits you best. If you'd like to find out more about solution, take a look at our website or click on the image below.