Winter sales: make the most of your digital signage

January can be a difficult month for retailers. Christmas is over, and shoppers are expecting deep discounts. It's also a month of transition in which you need to find a balance between sale items and new collection items, making sure your store doesn't look overcrowded or disorganized. Good pricing and promotional strategies can increase your chances of getting the year off to a good start. Here you'll find some pricing strategies and tips, as well as advice on how to usedigital signage to promote your offers and boost sales.

The January sales are an important period in the retail calendar. Promotions not only allow you tosell off unsold items from Christmas and items that didn't sell well in the autumn, but also to expand your customer base, attracting more people into your store, especially those entering for the first time.

Use your shop window

Digital signage is an excellent tool for communicating discounts, but it's not the only one:

• Use it in your windows to broadcast attractive video content and capture the attention of as many passers-by as possible. Here are our 5 tips for making your window display more effective.
• Don't forget to publicize your special opening hours during the sales period.

The digital signage can be easily updated using a content management systemSo remember to introduce new offers every day, and don't be afraid to be creative with your messages.

Ideas: January also has its own seasonal items, especially anything to do with good resolutions. Can you link one of your products to health, sport or goal-setting? Let us know in the window. January's challenges are followed by many people. Perhaps you can attract their attention with a countdown?

Identify the articles for the new season

Digital signage is an effective tool for communicating sales outside your store, but also for identifying specific areas inside. In January, sale items may take up most of the space, but when a new year begins, customers expect something new. So it's important to highlight non-sale items too, to satisfy this demand (and offset the discounts you offer).

Consider placing sale items at the back of the store, so that customers can walk past the non-sale items to access them. Digital display screens suspended from the ceiling can be used to guide your customers along a predetermined route, without taking up floor space.

Use displays to boost sales

Take advantage of the increased footfall in your store during the sales period to encourage impulse buying:

• Use digital signage near checkouts and points of sale to reach people waiting in line and remind them of items they may have forgotten, especially small accessories that can be picked up immediately.
• Use digital signage inside the store to explain that one product goes perfectly with another, for example. Make the most of the potential of your screens by showing explanatory videos presenting various products in a range.
• If you sell clothes, broadcast videos of fashion shows featuring complete outfits.

Communicate on conditional discounts

You may wish to offer discounts in exchange for customer information, by proposing exclusive offers to customers who subscribe to your mailing list or join your loyalty program. This trick will enable you to get to know your customers better and then offer them targeted discounts or invitations to unique events based on their purchases and interests, thus combining your online and offline promotions. Use your digital signage screens to communicate your loyalty program and promote its benefits.

Check out our case studies for feedback from other outlets.

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Things to remember

January sales aren 't just about slashing prices. Their success depends on pricing, communication and strategic changes in store layout.Digital signage is an in-store communication tool that enables you to promote offers to a wide audience and stay competitive. It can help you optimize space inside your store, distribute your various stocks intelligently and guide your customers with clear information.

With a content management platform, you can quickly modify your offers to suit your needs. And you can stay competitive all year round.

Find out more about digital signage at the point of sale: 

• Why do screens work in stores?
• 5 points for an effective dynamic shop window
• How to make the most of digital signage in summer?
• What is the ROI of a digital signage campaign at the point of sale?

Cenareo offers a solution digital signage solution and assists point-of-sale managers wishing to digitize their establishments and switch to digital signage. If you have a project and need more information, contact our team! 

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