The flagship store, the brand's flagship outlet

In an increasingly competitive environment, brands' marketing strategies rely on the use of numerous tools and concepts to express their values and attract new customers. In this pursuit of visibility and differentiation, flagship stores are one of the most popular ways for retailers to offer an innovative and attractive customer experience.

What is a flagship store?

The word "flagship" translates as "flagship" and refers to the ship of the highest-ranking officer in its fleet, a symbol of its power. Transposed to marketing, the flagship store is the physical emblem of a brand, the material reflection of its values and image. The flagship store thus becomes a promotional tool, offering a unique and grandiose experience. This CRM tool is designed to impress and seduce visitors in order to build loyalty. It reinvents and anchors the relationship between brand and consumer in physical reality.

The advantages of a flagship store for brands

Improve brand image, boost brand awareness, offer customers a new experience or win over new ones... The promises of the flagship store are numerous, but they all revolve around a single issue: renewing a close relationship with customers.

The flagship, a landmark

The flagship store must have an impact on consumers. When consumers enter a flagship store, they do so first and foremost to appreciate the environment developed by the brand. Architecture and scenography are powerful means of transmitting values and signs of recognition, offering an immersion into the brand's universe and setting it apart from the competition.

A place in constant flux

A flagship store is a place of experimentation that must constantly adapt. Its ability to remain a relevant tool depends on its capacity to astonish regular customers. To stay on trend, it must evolve continuously: the scenography, ambience and animations must give the consumer the impression of rediscovering the point of sale with each visit.

In-store digital signage helps to revitalize flagship stores. Deploying a fleet of screens is an effective way of transforming a point-of-sale with ease, in line with the seasons, product launches and brand campaigns. It offers visitors a unique and entertaining experience, immersing them in the brand's universe and values. The Cenareo solution is the ideal content management tool fordigital signage, offering an immersive, ultra-contextualized experience. It provides centralized control over the distribution of communications, to enhance brand awareness. Cenareo facilitates the management of communications and maximizes their impact at the point of sale, to stand out from the crowd and deliver an innovative, attractive customer experience.

{{cta('a9c3190d-785d-48ac-8685-72490cbafbb5','justifycenter')}}

The flagship, a strategy marketing for brands

While the flagship store remains an exceptional place, the brand's stores are just as important. They are aligned with the brand's concept and image to create a harmonized network of outlets, offering a new, digital customer experience.

1. The Celio flagship in Paris

In 2021, the Celio brand has launched a new campaign aimed at today's men, around the slogan "Be normal". The brand recently opened its flagship store in the Carré Sénart shopping center, where digital technology plays an important role. With Cenareo, 16 screens were deployed in the window and on the shelves to highlight the brand's new image: embodying the "normal" man of everyday life.

2. The Fresh Burritos flagship in Paris

With its flagship store, the leader in Mexican fast food launches a new concept. The aim is to help customers compose their menu, to reduce their waiting time and increase the average basket, thanks to the promotion of attractive complementary products. Cenareo supported them with the installation of 5 vertical screens in the back of the store, displaying personalized menus and flows.

Throw your customers into the heart of your flagship store with a unique, emotionally-charged experience. Much more than just digital signage software, the Cenareo solution helps you create and broadcast high-impact content on your screens, for an attractive flagship store at service . This flexible technology invites consumers to enter the world of your brand. Create a bond with your customers and enhance your brand's image with digital signage, transforming your flagship store into a genuine marketing strategy with a high ROI.

{{cta('f65cc672-4f20-43ff-8c1d-48da86386360','justifycenter')}}