5 points for an effective dynamic shop window

Dynamic window displays is a tool available to retailers to revitalize shop windows and stores. In addition to generate additional sales as well as providing a scenic interior, display screens are an excellent tool for driving in-store traffic from your window. Here are our tips for a high-performance window display.

An attractive, dynamic, modern and sparkling window display is a guarantee of traffic in your point of sale. And a prospect who enters your store can quickly become a customer... Window displays will guide them to the point of purchase with a clear, attractive message.

1/ Positioning digital signage screens in shop windows

First, look at the layout of your shop window and check the positioning of your digital display. It may seem trivial, but poor positioning often fails to attract the attention of passers-by. And yet, if you want to achieve your sales targets, your aim is to draw prospects into your store.

Your in-window advertising screen (or screens, if you have several in the same window) must be positioned so as to be visible, without reflection or obstruction. Nothing should stand in the way of your commercial.

Download our Etam case study : how Etam & Undiz stores increased the profitability of their screens across Europe in an exclusive Webinar with Etam's Head of Purchasing.

2/ The quality of the dynamic window display

There are several types of dynamic screens on the market, all using innovative technologies. These include LED and LCD screens. Each technology has its own advantages, which you need to study to see if they meet your requirements.

LED and LCD screens are professional screens that adapt to your needs and offer brightness levels suitable for all types of venue: your content will be sublimated by high brightness and quality, without fear of reflection. Numerous solutions exist to enhance your screens with dynamic, targeted and impactful content.

Did you know that several brands offer advertising screens specially designed for this purpose?

*The experts at Cenareo can advise you on the screen best suited to your needs. Ask for advice here.

3/ Outdoor visibility that conveys your message

Your dynamic display can be adjusted in a number of ways, depending not only on its orientation, but also on the level of light entering your window. The environment of your window is important, as it will condition many of your screen's settings.

So don't forget to find out about the possible settings for your window displays, so you can make the most of them. It has to attract your customers, and to achieve this, legibility is paramount.

4/ A dynamic, attention-grabbing digital showcase

Having an advertising screen is the first step, but it doesn't mean you don't need to create a showcase that catches the visitor's eye. Dress the technology up in your colors and brand. The digital signage concept will be more relevant in a suitable environment.

Screens have the ability to blend into the background and become powerful promotional accessories. Did you know that multiple screens can be synchronized to create a chain of messages? Or that they can be integrated into walls to further blend them into the décor?

This way, visitors don't feel aggressed by the images, but discover them with pleasure, making for a more positive user experience. The advertising screen for stores or store windows then becomes an element of your professional décor, in all simplicity.

{{cta('7a55df5d-40b5-487f-8693-4a20cd9681b9')}}

5/ Quality content for a clear message through the shop window

Now that you've checked the technical points and device positioning, you need to test your message. Is it clear? Audible to anyone unfamiliar with your brand or store? Are they attracted by your window display? Is the message clearly understood?

All these questions need to be answered positively, so that you can capitalize on them in your advertising campaign.Digital signage allows you to capture attention and then transform that first step. The best thing about this process is that your campaign can be directly linked to reality: your stock can be incremented in real time, your message can be broadcast only according to your weather criteria, and so on. For more information on responsive digital signage, visit read more .

If a product is out of stock or on alert, the ad stops running immediately to avoid frustrating the customer. You can also use weather conditions to trigger specific campaigns, highlighting specific products over a given period. With digital signage, you're in control of your advertising!

Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communications professionals in all sectors: Point of sale, Internal communications, Hotels and Restaurants but also DOOH.

{{cta('a9c3190d-785d-48ac-8685-72490cbafbb5')}}