The 6 best digital sales tools

Retail hasn't missed the digital age. Do you own a point of sale, a network of boutiques or public reception points? Discover our selection of the best digital tools to enhance the consumer experience, strengthen your marketing mix and boost your sales!

1. The store locator, for all the information you need

The retail customer experience begins online. In a phygital approach, the buying journey can begin on a computer, tablet, smartphone or connected object, before continuing - and concluding - in-store.

In this approach, the addition of a store locator-type tool is quite simply essential to facilitate movement around the sales floor.

The primary function of a store locator is to find the nearest stores to a city entered by the user, or to the user's geographical location. It then provides all the information you need: contact details, opening times, special openings (public holidays), etc.

2. Unified inventory management between retail and e-commerce

Nothing is more disappointing for a consumer than to go to the store and not find the item you've been looking for.

Do you have an online store and one or more physical points of sale? Real-time stock display in each store for each reference encourages synergies between retail and digital. Want to go one step further? Add click-and-collect functionality for in-store pick-up!

Are you planning to redesign or create an e-commerce site? Don't forget to include this functionality in your specifications!

3. Tablets for your sales staff

Customers are becoming true experts. Information is available online, and they often consult the Internet before visiting a store. This trend is even more prevalent in certain business sectors where passion dominates, such as sports, or for purchases involving considerable sums of money (multimedia, computers, major household appliances, etc.).

A sales advisor who doesn't know his or her products well doesn't project a reassuring image, and this apparent lack of legitimacy can derail a transaction.

By equipping your sales staff with a tablet where information on each product is easily accessible, you provide them with an indispensable digital tool for quickly finding the technical data requested by consumers. As a result, they can develop their sales pitch and close the sale more easily.

4. Connected restocking, so you don't miss a sale

Is the product your customer wants so much not available in-store? With connected restocking, the sales assistant can immediately order the missing product. Your customer then has several options, depending on your resources and sales strategy:

• In-store collection after receipt of item;
• Free delivery to the customer's home. 

This functionality can be directly integrated into the sales assistant's tablet, for immediate restocking!

5. Digital to the rescue at service

The synergy between retail and digital tools also extends beyond the act of purchase. Online resources can help consumers to better use or maintain the products they have purchased, or obtain information in the event of breakdowns or malfunctions. In this respect, FAQs are an invaluable tool: they provide concrete answers to real-life problems, thus avoiding the need to contact advisors.

Contacting contact with service online, on the brand's website or via social networks, can relieve the pressure on the hotline.

6. Digital signage: simply indispensable

Digital signage is the best solution for creating reactive sales promotion. The Cenareo software provides you with a personalized communication solution for your point-of-sale screens:

• Creation of communication elements with high visual impact (banners, presentations, images, texts, videos, etc.);
• Automatic content feeds (social networks, news feeds, RSS feeds, etc.);
• Communication automatically personalized according to weather conditions (precipitation, temperature, etc.);
• Facial detection for real-time communication tailored to the age and gender of your customers;
• Interfacing with your CRM for communication based on your inventory status;
• Creation of dedicated sales operations (QR Codes, flash sales, etc.);
• Monetize your digital signage by displaying advertisements that do not compete with your business;
• API to link Cenareo with the connected objects, software and digital solutions of your choice.
  
  Let's take a concrete example. Do you sell umbrellas and hats for men and women, with ranges adapted to children, young people and senior citizens? Thanks to Cenareo :
• Advertise umbrellas on rainy days and hats on sunny days;
• Promote female models when facial detection identifies a high proportion of women in your store;
• Again with facial detection, you can go even further and enhance the value of cartoon-licensed umbrellas on rainy days, when children are the most numerous in your store.
  
  Why don't we talk about your project and the challenges you face? Our experts will work with you to identify your needs, and propose solutions tailored to your needs.

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