Turning your screen inventory into a source of revenue: the advent of programmatic DOOH

A revolution took place in France in June 2021 in the world of outdoor advertising.

The major advertising agencies specializing in digital out-of-home (DOOH) advertising have opened up their inventory to programmatic sales.

Because DOOH advertising has an important capacity to reconcile precision, agility and localized mass communication, the accessibility of programmatic technology is an incredible opportunity for advertisers to follow their audiences through their physical purchasing journey.

This revolution is being brought to the DOOH world by Hivestack, the first programmatic DOOH solution in France.

Cenareo is about to unleash another revolution, this one aimed at major retailers. By choosing to integrate Hivestask into its on-screen communication solution, Cenareo is enabling major retailers to convert their screen fleets into a source of advertising revenue - a new playground for advertisers.

Discover the replay of the Webinar organized by Observatoire Com Media between David Keribin, CEO of Cenareo and his guest, Vladimir Chou, VP Demand France at Hivestack for :

• Understand why programmatic DOOH will become the answer of choice, especially in a period of post-covid uncertainty.
• How to turn your screen park into a source of revenue through monetization

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