Digitizing your business: an essential digital turning point

Digitizing your business refers to all the processes implemented to make it digital. Today, digitization is essential to the survival and competitiveness of companies, whatever their size or field of activity. Find out why it's necessary to digitize your business, how to go about it, what tools you need to mobilize, and what factors you need to take into account to make your digital transformation a success.

Why digitalize your business?

The company must make evolution part of its DNA, and be flexible enough to adapt to a market in perpetual motion. And yet, digital technology has highlighted the need to optimize and restructure organization and processes. Because it's not just a question of deploying digital tools: digitizing your business disrupts day-to-day life and ways of working, and demands a profound rethink and buy-in from your teams. But what can you expect from this ambitious digital project?

First and foremost, the dematerialization of procedures and data makes work easier and more productive, thanks to optimized processes. Every member of staff has access to simple tools, while the fruits of their labours are shared instantly.

What's more, digitalization also facilitates interaction and enables us to gain a better understanding of our customers, so as to satisfy them and win their loyalty. The company thus offers a personalized, high-quality service that enhances its brand image.

Finally, digitizing your business means optimizing internal communication. Greater flexibility and agility facilitate the arrival of newcomers and encourage collaborative working.

How do you digitize your business?

Digitizing a company is a global strategic project that transforms the way it operates. It requires a real vision, as well as in-depth knowledge of all the company's business units. It is imperative that certain parameters be put in place:

• The digitalization of a company must be led by digital leaders who must embody the project for their employees, by mastering the tools and new uses;
• Establishing a climate conducive to exchange and cross-functional management, while injecting transparency and immediacy, is essential;
• Internal exchanges with different collaborators should be encouraged, to deploy a collaborative system based on feedback.
  
  

Digitizing your business: the benefits

What, in concrete terms, can we expect from digitalization? The benefits are numerous, and have a direct impact on the quality of working life, employee performance and the performance of the company as a whole.

Indeed, digitizing your business breaks down boundaries and constraints by eliminating any notion of time and distance. The dematerialization of content makes it possible to reach a wider audience, anywhere in the world, at any time, as information is transmitted instantaneously. The sharing of content and the ability to modify it at any time encourage collaboration between staff members and partners, multiplying the effectiveness of their actions.

Last but not least, digitizing your business saves invaluable time by automating certain tasks, freeing up employees' time for high value-added operations. The risk of errors is drastically reduced, as anomalies are easier to detect and repair.

Tools for digitalizing your business

Numerous tools can be deployed to digitalize your business, improving the day-to-day lives of your staff and offering a more qualitative customer experience. CRM software, in particular, offers a single storage space for customer information at each interaction with the company, for relevant, fluid and consistent service throughout the customer journey.

In-house, digital signage offers many advantages for enhancing communication. If the collaborative aspect is an important part of digitalization, it must be developed using tools that improve the flow of information and encourage dialogue. This is what digital signage offers, a technology that consists in broadcasting multimedia content on a range of screens, on site, but also on mobile devices and via Digital Workplace tools. This communication channel distributes an infinite variety of content instantly and centrally, thanks to the Cenareo solution. The dedicated digital signage management system enables teams of communicators to simply relay content to the screen park, but also to the mobile and Digital Workplace of employees in the field, in the office and at home.

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Cenareo helps you digitalize your business. Our digital signage solution is multi-channel: convert all your screens into powerful, interactive communication channels. Broadcast attractive content instantly and reach all your employees. More than just software, the Cenareo solution is a pillar of your company's high-ROI digital transformation.