The emergence of social networks and the web has changed the way we communicate, creating new communication media. As a result, digital communication has been introduced in all companies. And since part of digital communication takes place on social networks, and 80% of social network traffic today is video, it's essential for companies to communicate through this support medium in particular. But how can support be used to maximum effect?
While video is now widely used by companies, particularly to disseminate content on social networks, it must meet certain criteria, not least of which is to be short.
To get more views and adapt to social networks
Today, the main distribution channels are social networks. From Facebook to Instagram to Workplace, the corporate network created by Facebook, they all contain videos. But every day, billions of videos appear on Facebook. The challenge is to stand out from the crowd.
Videos lasting less than a minute will be the most viewed by users, who choose whether or not to continue viewing a piece of content after spending 3 seconds on it. The shorter your video, the more likely it is to be viewed in its entirety. So go for formats that get straight to the point.
To respond to new user practices
Users now view content on public transport. Video formats must therefore adapt to these new practices. In public transport, users are constantly scrolling and only linger on short, subtitled and dynamic content. Try to match these criteria as closely as possible, so that your video content adapts to trends and is more likely to be watched.
Because short videos are more likely to be dynamic
Une vidéo courte ne contient pas pour autant moins d'informations qu'un contenu plus long. Pour faire passer le même message en moins de temps les vidéos doivent alors être plus dynamiques. Les coupes doivent être très saccadées, dynamiques, et des animations et mots-clés peuvent apparaître. Ce type de contenu correspond également bien plus aux tendances actuelles. Vos formats auront alors plus de chance de plaire à vos abonnés, à vos clients ou à vos collègues.
To get your message across more effectively
Finally, short videos make sure you get to the point. A video should always convey a single message. It's essential not to go on and on about various subjects, and to give only the most important information. The shorter the video, the less likely you are to mention other subjects. This makes your videos clearer and more effective.
If you want tips on how to make good short videos, you can watch the video just below:
As you can see, if you want to enjoy greater visibility and cope with the difficulties associated with the mass of content published on social networks, it's imperative to make short videos. If this article has convinced you and you'd like to make short videos with ease, you can contact us at contact .
You can also discover other articles below:
Format vidéo sur les réseaux sociaux : tout ce qu'il faut savoir
Keys to a successful video presentation
All the latest news on digital signage and video
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