Today, it's everywhere. The Fast & Curious introduced by Konbini on social networks have been a resounding success. Numerous celebrities have lent themselves to the game for the duration of a video. But how did this format manage to catch on so quickly and become a flagship format in just a few years?
What is Fast & Curious?
The concept, invented 4 years ago by French media company Konbini, is very simple: the interviewer is asked a series of questions, with two possible answers. "Think / Act?" "Dream / Reality?" are among the many questions asked, which are then adapted to suit the interviewee. Each interview is thus unique, making it all the more interesting for the viewer.
The format is short: in just a few minutes, dozens of questions are asked, to which the speaker usually gives a one-word answer. Here's an example with Omar Sy:
Why such success?
There are several reasons for this format's success. The first is the entertainment value it brings. The questions are often a little offbeat, which makes these videosfun to make and watch. Some of the questions make you laugh, or tell a little anecdote... which makes this format a pleasure to watch.
On the other hand, these videos invite spontaneity from the interviewees. They give the impression that nothing has been prepared and that questions are answered instinctively. This brings out the interviewee' s natural personality.
Finally, the speed and dynamism of this format may also explain its success. Today, we know that the most popular formats are short and energetic. Lasting just a few minutes, Fast & Curious are therefore very quick to watch for viewers, and the lively cut editing keeps them captivated throughout the video.
A format for everyone
Today, this format is no longer reserved exclusively for celebrities, but is perfectly suited to corporate videos. Whether for an employee presentation video or a short interview, this format lends itself easily to all types of interviews.
If you'd like to make one, it's very simple: just define several questions to which your speaker will give one-word answers, anduse the automatic storyboard we offer. By the way, if you'd like some ideas for questions to ask, take a look at our article listing fifty questions to ask at a fast and curious event. From a technical point of view, it's very simple: place your speaker in front of a plain background - white or colored - and stay in close-up throughout the video.
And when it comes to editing, just try to start and end your video with moments that are a little more offbeat, such as laughter or a smile-inducing anecdote.
Now you know why the Fast & Curious format is so successful. Now it's up to you to create your own Fast & Curious. A final word of advice: be inventive with the questions you ask.
To make your own videos, visit our website and find out more by clicking on the photo below.
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