Why are screens more efficient than paper?

Display screens and dynamic point-of-sale displays are increasingly used in stores. Why are they more effective than traditional POP displays in generating sales and bringing more traffic into stores? The answer in 3 points.

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1/ Screens are visually appealing

The screen easily captures the customer's attention on the shelf or in the store window. Instinctively, the eye is drawn to the screen and the image is imprinted on the visitor's mind.
By installing dynamic screens, you can attract customers to your store. Simple, effective and clever. You direct the screens' natural attraction to draw people into your window and into the aisles of your store.

Through one or more on-screen campaigns (in your window and/or in the aisles of your store), you can attract new customers, boost your sales, sell off your stock or surplus, and achieve your objectives.

→ 5 key points for effective digital signage in shop windows

2/ Digital signage brings the virtual into the real world

Customers are increasingly sensitive to new technologies. By installing digital signage at your point of sale, you subtly blend the real and the virtual. You extend the customer's digital experience by linking different communication channels.

The user experience is greatly enhanced by digital signage. Your creativity becomes your best weapon. Try to involve visitors in your world through digital signage.

3/ Dynamic point-of-sale displays are more profitable

Because it's visually appealing, the screen has a direct impact on the recall rate (75% of visitors remember an on-screen communication, compared with 44% for a traditional display*). And memorization is synonymous with purchase intent. The average shopping basket is directly impacted by the presence of a dynamic display at the point of sale. 

→Discover which messages to broadcast to make your screens profitable.

Want to equip your store with digital signage screens?

In-store digital screens are an effective and powerful way to animate a point of sale and convey a message. Digital signage software lets you create and broadcast messages on these screens.

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Cenareo offers an intuitive, scalable Saas solution perfectly adapted to the needs of communications professionals in all sectors of activity: POS, internal communications, hospitality and DOOH.

*IPSOS