Program your success!

If you want to make a lot of videos, there's no secret about it: organization has to become your main concern, your first thought when you get out of bed. Before you get to that point, dear Robert - an EasyMovie salesman - introduces you to scheduling your shoots and broadcasts.

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It goes without saying that if you want to ensure continuous distribution, create appointments with your customers or members of your company, you need to impose deadlines on yourself. You can even go so far as to schedule the exact time of broadcast, and the recipe for success is just a matter of putting it into practice.

Before you get down to the nitty-gritty of video programming, it's important to motivate yourself to set it up and stick to it.

If there's one thing that works - and TV channels and radio stations alike bear witness to this - it's the "rendez-vous" mentioned earlier. Whether internal or external, video communication requires the creation of reference points to settle the customer as well as the employee into a comfort zone. Even if the schedule isn't exact, viewers can make a note in their diaries of the times when they'll be able to catch up with you and catch up on news from the web developers, the craftsmen or even Swann!

For example, at EasyMovie we have almost one meeting a day. Every Wednesday, the content team marketing produces a summary of the week, on Friday it's the turn of sales and consultants, and each department has its own day... All the departments wait for each other's summaries, as this is part of what helps to ensure that the respective directions taken are properly aligned. These meetings correct or initiate activities.

The other great advantage is that good planning gives you greater leeway over the future of your video communication. If you ever want to create new formats, familiarize yourself with new broadcasting media, or anything else, you can set deadlines more easily, since you'll be able to assess your ability to shoot and meet deadlines much more accurately.

Remember, planning is optimization.

Editorial calendar.

The best way to program is to create an editorial calendar. This will help you get the visibility we talked about a few lines ago on upcoming videos, but above all it will help you prepare for the shoot. As Robert and Jamy say, "It's not rocket science". Just make three columns and your calendar is ready to use. All you have to do is enter a project number, so you can find it easily on the platform; a shooting date, to coordinate with your speaker; and a publication date, to ensure a good publication frequency.

Each company has its own video communication methods. Each has its own problems. So it's only natural to solve them by creating additional columns on the calendar. The possibilities are endless: a title column, a format column, or even a location column can quickly become useful.

What's more, this calendar will also serve as a document to be shared with all team members involved in your company's video content. It'll make sure that everyone agrees on the dates, and reduce misunderstandings - trust our experience.

Before you leave, don't forget content quality. Even if your videos don't have to look like the latest Tarantino movie to be considered good, Robert rightly reminds us that you shouldn't film for the sake of filming, but for a specific reason. Sometimes those same reasons can come out of nowhere at an inopportune moment, so your schedule shouldn't be a hindrance. If you have the opportunity to film on the go for an unexpected event, film it!

Now that you know why and how to get organized, what are you waiting for? Our top tip? Well, here it is: To your smartphones... Drive... ACTION!