What is responsive digital signage?

Quite often, the most decisive information for making your messages relevant is that which you don't know in advance: the vagaries of the weather, your stocks, hot news and so on. Yet it is this information that will determine the success of your communication campaign! Many types of real-time data can make your communication screen more attractive. Here are just a few examples.

Local news feeds

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='127', height='250', player_id='26952091334', style='margin-left: 0px; margin-right: 10px; display: block; float: left; width: 100%; max-width: 127px; text-align: justify;' %}

This includes live, geolocalized information on temperature, rainfall, traffic, news and events, and sports results.
This data is accessible via applications and public RSS feeds. It is then integrated into a display that is automatically updated via your digital signage content management system.

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='130', height='250', player_id='26952077724', style='margin-left: 0px; margin-right: 10px; display: block; float: left; width: 100%; max-width: 130px; text-align: justify;' %}

It is also possible to contextualize your marketing, i.e. to use local information to trigger certain content automatically. You can adapt it to your environment by using sensors or third-party applications capable of triggering automatic broadcasting on your digital signage screens based on weather, motion or facial detection. To find out more, read our article onweather-reactive digital signage.

Social networks and user-generated content via RSS feeds

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='127', height='250', player_id='26961332636', style='margin-left: 0px; margin-right: 10px; display: block; float: left; width: 100%; max-width: 127px; text-align: justify;' %}

Using social networks to generate real-time content can make your display more personal and interactive. If your company already publishes content on these platforms, you can get a better return on investment by integrating it into your digital signage campaign. As this content has already been approved by your marketing team, it will be distributed in a timely fashion and will also be rich in visual content.

You can also make use of user-generated data, although you should consider the need for moderation. For example, you can use screens to display what users think of your company. You could also include a competition to encourage customers to express their sympathy for your brand. This type of content will further strengthen your e-reputation.

Company information flow

Alongside external sources, you can also draw on your own internal sources, using your own databases. You're sure to find useful information within your company that could feed into the content of your screens.

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='125', height='250', player_id='26967651408', style='margin-left: 0px; margin-right: 10px; display: block; float: left; width: 100%; max-width: 125px; text-align: justify;' %}

For example, if you use a solution digital signage system at the point of sale, you can display the lowest stock levels on the screens, or products that are out of stock, thus saving your sales force time.

If your solution display is dedicated to internal communication, you could, for example, keep your team informed of the latest sales figures or customer satisfaction levels. Think about the reports and dashboards you already have, and ask yourself whether integrating this data into your display would help motivate your team. 

There are many sources that can be tapped to create effective information screens and more attractive marketing content thanks to the many data sources available.

Contact us for advice on integrating real-time data feeds into your solution display. Our experts will be delighted to help you optimize your digital signage.

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