How to ensure successful internal HR communications?

Today, internal communication is no longer just a matter for teams of communicators: it concerns managers and human resources directors alike. As a genuine management tool for employees, internal communication represents an essential lever for success in achieving objectives. To this end, HR has a role to play in deploying an effective strategy. Find out why the involvement of human resources plays a part in a company's success, and how you can make a success of your internal HR communications.

The HR function and its link with internal communications

The human resources function has evolved considerably in recent years, in parallel with the changes perceived by companies with the advent of digital. Thanks to the automation of administrative tasks, HR managers have gradually moved closer to operational teams and, above all, to strategic decision-making centers. Today, they are more focused on people, their place in the company and the employee experience.

Thanks to their in-depth knowledge of the company and its various businesses, HR managers are called upon to work alongside management teams. They have become internal communication players in their own right, supporting managers in the way they communicate with employees. They help to give a voice and develop language elements, so as to convey consistent, coherent messages. The result is a strong corporate culture, rooted in a unified vision, values and language.

This identity is the company's DNA: the employer brand is a reflection of the company and its internal management. It serves as a marker both internally and externally, and helps to ensure consistency between the employee experience and the company's reputation with external audiences. It is with the aim of creating a singular positioning that HR is increasingly called upon to collaborate with managers and promote internal HR communications. Both aim to respond to change management issues: they need to facilitate internal communication to adapt more simply and rapidly to a constantly changing, competitive environment.

How does internal communication benefit the HR function?

Internal communication is based on the dissemination of a message adapted to its channel and audience. It is a real management tool for employees, whose content and form encourage understanding and support from the target audience. It conveys the company's values and brings employees closer together, turning them into true ambassadors. They play an active role in building the company's reputation with external audiences. In practice, internal communication meets several objectives for HR departments:

• Giving managers a voice or giving them the means to express their views on corporate change management;
• Get employees to sign up to skills development plans, mobility opportunities and support systems;
• Participate in the decompartmentalization of the company by improving knowledge of the different professions;
• Promoting collaboration and cross-functionality ;
• Communicating the company's results and new strategic orientations to everyone;
• Unite employees around a vision, values and a strong corporate culture.

Internal corporate communications therefore represent both a lever and a major challenge for HR managers. Their in-depth knowledge of the company's businesses and employees benefits managers, who can work together to implement a successful internal HR communications strategy. The HR function can concretely support management teams in their operational issues, by developing an assertive discourse on business transformation and the work of HR teams in supporting employees.

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Internal HR communication is a key success factor, not only for relaying relevant information to all employees, but also for ensuring team cohesion and involvement. This requires the use of effective, unifying tools, such as digital signage. This innovative support system enables employees to view multimedia content updated in real time on communication screens. The Cenareo solution dedicated todigital signage offers HR managers the possibility of creating content from the platform, planning and managing their campaigns in real time, and controlling an unlimited number of screens remotely. With digital signage, HR teams can engage and motivate employees, while at the same time arousing everyone's interest in the company's information, results and communications.

7 tips for successful internal HR communications

HR managers work closely with employees, as well as with candidates wishing to join the company. Working closely with managers and communications teams, HR managers help to promote internal HR communications that are bottom-up, inclusive and enhance the employer brand. For successful internal HR communication, here are 7 actions to implement:

• Distribute recruitment offers internally and externally, promoting the employer brand;
• Participate in the onboarding of new arrivals by creating support kits and regular interviews to develop their professional project;
• Valuing employees' work and supporting them throughout their experience with the company;
• Involving employees in human resources and corporate life;
• Offer content on business transformation topics via a newsletter or in-house content production;
• Supporting managers in change management issues;
• Organize in-house events (discussions or meetings between the different professions and celebrations of milestones).

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The Cenareo solution dedicated to digital signage, ergonomic, multi-channel internal communication software that meets the objectives of corporate human resources. Discover a new way of transmitting information, for greater internal cohesion and performance: your internal HR communication has never been so contextualized and engaging.