Today, video is everywhere. Whether on social networks or on billboards, we are constantly contact with it. The use of video in business, however, is less widespread. Why is it so important to democratize its use with a smartphone?
Low cost.
Hiring a production agency to make your corporate videos can quickly become a costly affair. You need to factor in the agency's travel costs, the type of video to be produced, additional equipment and, above all, post-production. Rates can run from two to five thousand euros for a single video.
Nowadays, making videos is no longer a problem, thanks to smartphones. In fact, using a smartphone requires a much lower investment than hiring a production agency when you want to make several videos a year or use video on a daily basis. At EasyMovie, all you have to do is make your corporate films, and we'll take care of post-production. And all at unbeatable rates!
Outstanding video quality.
Today, the latest generation of smartphones is competing with the digital camera in the audiovisual world. With the evolution of technology and the rise of giants such as Samsung, Huawei and Apple, camera use is gradually moving towards cinematic exclusivity.
As the Statista study shows, 75% of French people own a smartphone, so most French people are able to make a quality video without spending any extra money, apart from a few accessories such as a lapel microphone or tripod for a better experience. If we take the latest Apple smartphone as an example, as the video below demonstrates, the quality is virtually the same as that of a professional camera.
Use for all subjects.
You used to call on a production agency to film your company day or your events. Those days are gone! From now on, there's no longer a choice of dates for filming any given subject. With your smartphone, you can film your events, staff interviews, your corporate film or even a personal presentation.
Today, it's used for all kinds of formats and trends. Social network influencers use it daily to make daily videos, otherwise known as "Vlogs", or to film and promote products. Even the great Steven Soderbergh directed a feature film shot entirely on a smartphone. So, whatever you need to do, you can use it immediately and independently. You'll be in control of your subject and, in a way, your own director!
So there's no longer any excuse for not using video in the workplace. Just think of the benefits it will bring to your internal communications, as well as to the integration of your employees, if you implement this use.
Two tools in one.
Your smartphone is really like a Swiss Army knife. It's not only used for filming, but also as a platform for editing, broadcasting and sharing your content on the various platforms available. Your cell phone is used daily by your employees as they roam social networks, send selfies or play Candy Crush. Make the most of this tool and use it to your company's advantage.
Film your internal or external events; broadcast them internally and share them on social networks by having them relayed to everyone's account. Your impact will be powerful. You'll also increase your brand awareness and your presence on social networks, which is essential these days.
So, now you know the reasons for using smartphones in the workplace. Let us know in the comments if you use this solution on a daily basis!
If you liked our article, comment or have a look at our other contents:
Tuto: make a successful Fast and Curious at work
It's possible to use video on a daily basis in the workplace!
How can video solve your internal communication problems?
All the latest news on digital signage and video
