Internal communication questionnaires: how to make them?

Analyzing your internal communications strategy is an essential step. It enables you to draw conclusions about the effectiveness of the measures undertaken, so that you can continue your efforts or adjust certain parameters. A questionnaire is the most suitable tool for carrying out an internal communications survey designed to gather feedback from employees. Find out how to carry out a comprehensive and relevant internal communications survey, so that you can better direct your internal communications strategy and actions.

The 3 steps to creating an internal communications survey

The purpose of an internal communications survey is to help companies understand employees' expectations, and find out what they think of the actions they have taken. There are 3 main steps to follow in order to carry out an effective internal communications audit.

1. Define audit objectives

A company can get a lot of answers from an audit of its internal communications strategy. But what really motivates your company to carry out an internal communications survey? Whether it's a question of assessing employees' commitment to, or support of, the company's culture, an audit enables you to gather their feelings and detect the strengths and weaknesses of your internal communications strategy. Before launching an audit, it's a good idea to identify the areas in which you need clarification.

2. Define the key indicators to be observed

A wide range of data can help you assess the effectiveness of the measures taken as part of your internal communications strategy, in line with your objectives. They can be :

• The engagement rate (clicks, views, likes, comments, shares) of the various communications on the company's internal communication channels;
• The number of publications by employees on internal communication tools;
• E-mails and newsletters (opening, clicking on links, response) ;
• Meetings and events (attendance and involvement) ;
• Overtime, absenteeism and staff turnover.

3. Analyze collected data

The internal communications survey provides teams with the data they need for in-depth analysis. They provide leads, confirm facts and sketch out trends; certain perspectives merit further investigation through more precise surveys. This analysis phase is essential if corrective action is to be taken to adjust your internal communications strategy. It must become a systematic reflex, in order to assess the impact, progress and effectiveness of our actions.

A successful internal communications survey: tools and methods

There are ways of facilitating the work of communications teams in developing an internal communications survey that truly meets the company's improvement objectives.

Structuring the survey

When creating the internal communication survey, list all the information you wish to obtain. If the survey concerns absenteeism, you'll almost certainly want answers to these questions:

• How do employees describe the atmosphere in their team/company?
• Do they find meaning in their work and the company's actions?
• Do the company's values and culture resonate with them?
• Are their working conditions objectively pleasant?
• Do they feel listened to and valued?
• How do they describe their relationship with management?

Then structure the survey by starting with the most general question and ending with the most specific.

Careful formulation

For the most comprehensive internal communications survey possible, strike a balance between questions asked on a 0-10 scale, closed questions and open questions. Closed-ended questions allow for clear-cut answers and easy statistical analysis. Open-ended questions, on the other hand, are very important for gathering information shared more openly and spontaneously by employees. To ensure the impartiality of the survey, take care not to lead your questions; you should not influence employees by expressing an opinion or judgment.

Collect sufficient data

To ensure you have a representative sample, make sure you promote the internal communications survey. Announce the launch of the survey and explain its purpose: why are you doing this? What is the objective?

There are many ways of transmitting information, and you need to select the most effective one for your organization. Among the existing tools, internal communication software offers many advantages. The Cenareo solution enables you to communicate effectively and reach a maximum number of employees instantly. Whether they're in person or remotely, your employees won't miss any of your communications thanks to Cenareo 's integration into their digital workplace. Distribute surveys and get live responses by relaying your campaigns and questionnaires to PCs, smartphones and tablets.

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Cenareo supports you in the success of your internal communications strategy: increase the engagement of your audience and the reach of your publications. Maximize the impact of your corporate initiatives, and work towards inclusive internal communications that listen to employees.

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