Boost Christmas sales with digital signage

For most retailers, Christmas is the time of year when they make the most sales. More than an event or an opportunity to make a profit, it's more a series of promotions and sales targets staked out over the whole season.
It all starts in October, when the most organized retailers begin their Christmas shopping; then the pace intensifies throughout November, with a sharp rise in Black Friday and Cyber Monday promotions.
Shopping continues throughout December, with the finalization of gifts, until the traditional Boxing Day and January sales, before everyone returns to work, normalcy and their New Year's resolutions.

The ease with which you can update your messages makes digital signage digital signage a perfect tool for Christmas promotions. It's also a great way to stand out in the "hustle and bustle" of this time of year, increasing brand awareness and driving sales. Here are a few ideas to help your digital signage stand out during the festive season.

1/ Update your content frequently

As mentioned above, Christmas really does represent four months of work for retailers. Maintain interest in your window and in-store messages by planning frequent content updates for your displays.

As well as modifying your content, from Black Friday offers to last-minute gift ideas, you could create an Advent Calendar, with daily special offers or quizzes for customers.

Most CMS applications are so easy to use that you can modify your screens in real time. Remember to keep some flexibility, with templates that you can update if a product is out of stock or sold out. Setting up a countdown timer and emphasizing exclusivity or rarity are good ways of putting the spotlight on specific items.

2/ Facilitate access to gifts

Use digital signage in different areas of your store to help customers identify the various zones.

Arouse visitors' curiosity with window displays, then draw them into different parts of the store, where your products will have been categorized or priced by price level, from the cheapest socks or "Secret Santa", to the most precious special gifts. Place your display near the checkouts to remind customers of something they may have forgotten, such as batteries.

3/ Organize a special promotional event

Christmas is the time to think big ! The use of giant screens displaying striking images or videos is a good way to stand out amidst the lights and decorations of major shopping streets.

This year, Coca-Cola is launching its biggest campaign ever, under the banner "Holidays Are Coming". The campaign includes outdoor advertising (DOOH) on digital screens in high-traffic areas across the UK, including major train stations. The campaign also includes the use of digital signage at Piccadilly Circus in London for a karaoke of Christmas carols. While not everyone has such a budget, you can be ambitious with your digital signage, creating a campaign that will captivate and entertain your customers.

4/ Emphasize solidarity

Use your digital signage screens to highlight the charitable actions or other social activities your company carries out at Christmas or throughout the year, to let your customers know that you're a responsible brand, or to invite them to do the same.

5/ Combine online and offline sales

Online shopping and home delivery have transformed the way we buy gifts, especially last-minute ones. Use digital signage in your physical store to remind customers that they can also shop online with your brand, and thus establish a link between your online and offline presence. If you offer a service "click & collect" service, be sure to give it sufficient prominence and signpost it with digital displays. Outside opening hours, modify the window displays to emphasize your online store, especially products that customers can buy right up to Christmas Day, such as gift vouchers to be sent by e-mail or printed at home.

→ Find out more about our tips for livening up your window displays.

6/ Contextualize your content

In the northern hemisphere, Christmas shopping can mean going out, even if the weather is awful. Even though the retail sector thrives during this period (because people have no choice but to buy gifts), the weather can have repercussions, particularly on the way customers shop, who have the choice between going in-store or shopping online. You can make your display more attractive by showing weather-reactive advertising on your screens, whether in the window, inside the store or at the point of sale. An easy-to-use digital signage content management system will enable you not only to create a series of ads adapted to different conditions (rain, snow, etc.), but also to alert customers and boost sales thanks to forecast data. If the weather forecast calls for a snowy Christmas, be sure to include an offer on sledges!

Cenareo offers an intuitive, scalable solution Saas solution perfectly adapted to the needs of communications professionals in all sectors: Point of sale, Internal communications, Hotels and Restaurants but also DOOH.

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