Ambience factors in retail: what impact and outlook?

Ambience factors are essential to the commercial success of a sales outlet. They are additional assets for boosting sales, in particular by guiding customers through the purchasing process. A pleasant atmosphere encourages purchases and builds customer loyalty. It's also a good way of spreading your brand image. In this way, your customers gradually become ambassadors for your business. Atmosphere factors in retail fit perfectly into the digital transition. That's where our Cenareo digital signage solution comes in!

A real marketing lever, Cenareo's digital signage is a practical, easy-to-use digital solution. Manage your content remotely from any device via our intuitive CMS. Broadcast your promotions instantly via your screens. Offer a localized, or even globalized, visual and audio experience thanks to interconnected screens. Adapt your content to the season, new collections, etc. With our solution, give your customers an exceptional shopping experience.

Many stores have already adopted digital displays as mood enhancers. Offering a personalized experience to your customers, digital signage will positively transform your point of sale. You' ll reinforce your brand image and build customer loyalty by offering them a unique shopping experience.

Interior store layout

A store's atmosphere has a major influence on consumer behavior. A store's environment remains a determining factor in the purchasing process. The atmosphere of a place is based on three main mood factors:

• Design (exterior and interior architecture, layout, available space, etc.)
• Social factors (availability and friendliness of staff)
• Atmosphere (music, smells, light, colors, etc.) 

Telecommunication means offer customers a multi-sensorial experience. Dynamic point-of-sale screens can establish a direct or indirect dialogue with visitors. Music and images can create a good mood, facilitating immersion in the store's universe. To capture customers' attention, it can be interesting to synchronize sounds with images, a good way of awakening their senses. Creating a sensory pathway, through sight, hearing or any other sense, helps to guide the customer's journey and suggest items from your latest collection, for example.

In-store ambience as amarketing lever

In-store ambience factors are an important marketing lever, providing a response to theintangible offer. A warm atmosphere, supported by eye-catching signage, makes a significant contribution to the identity of the store. Stimulating the senses: hearing, seeing, smelling, touching and even tasting all play their part in enhancing the customer's appreciation of the brand. Through these sensory means, ambience factors strengthen the brand-consumer relationship and boost sales.

Digital signage innovates in this customer relationship, providing ever closer proximity. By exploiting the senses of sight and hearing, digital displays offer customers a play on the senses. Digital signage can be likened to an extension of reception staff, making stores more attractive.

How to exploit ambient factors?

Ambience factors can be reinvented in a multitude of ways to offer a unique sensorial experience. The world of retail remains competitive, so digital innovation is an excellent opportunity to stand out from the competition. By implementing digital signage in your points of sale, you're sure to stimulate your customers' sensory activity. The screens are excellent supports for sales staff's skills, and will accompany customers throughout their purchase.

Creating a sensory ambience

Ambience factors arouse your customers' senses and emotions. As a result, your store is no longer just a place to buy, but a place to be loved. Music, lighting and scents trigger an emotional response in customers, who experience the unique atmosphere of the place to the full. A well-designed point-of-sale promotes a positive sensory experience and leaves a lasting impression on visitors, making them want to return more frequently.

Guiding customers

In-store digital screens can be used not only to highlight current promotional offers, but also to inform customers about loyalty programs, display dynamic, personalized advertising, etc., to save time at the checkout. In this way, customers can find exclusive information directly at the point of sale, enhancing the quality of customer relations and improving the in-store experience.

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Turn your point of sale into a truly connected store by implementing a Cenareo digital signage solution. Visitors' interactions with your point-of-sale's ambient factors are sure to boost sales, while reinforcing your brand image. With Cenareo, enrich the customer experience and maximize your sales opportunities!

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