Why structured video storytelling is good for your remote working environment

People remember stories.

They are not going to remember every detail of your quarterly report, every piece of data you put forward, or every sentence of your e-mail.

On the other hand, it's the stories that resonate with people. It's what they connect to emotionally, what moves them to act, and what they remember.

What's more, people connect with someone much more via video than through e-mail or a text message. In fact, studies show that only 30% of information transmitted is verbal or written - the rest is understood through facial expressions, body language, and other visual cues.

That's why when you combine the two, it's not hard to see why video storytelling is so powerful, especially when your employees are working remotely. The speaker needs to deliver a concise, punchy message, and the audience absorbs it much more effectively. What's more, your employees are more likely to watch your video than read your e-mail.

While a video is quicker and easier to create than a e-mail, it is also more demanding on the sender, as it has to be more concise and captivating in a way that won't bore its audience. And that's a good thing!

Structured video storytelling is more important than ever

Most of your employees probably work from home, and it's becoming increasingly clear that this trend will continue to grow. 

This means fewer face-to-face interactions, informal conversations, team lunches and company outings where relationships are forged. This is particularly true for new recruits, who don't even have the benefit of pre-existing relationships and only know their colleagues through computer screens.

So it's more crucial than ever to connect with others in all their human dimensions, including body and voice, in order to maintain a sense of belonging to a truly human organization. This will bring them three things:

1. A sense of individual and collective achievement
2. A sense of value
3. A sense of clear vision and strategy

A well-constructed and clearly defined video storytelling strategy can compensate for the lack of face-to-face interaction. The numbers are clear: organizations that embrace video-based knowledge sharing and employee-generated content have higher retention rates and better employee performance.