The basics for deploying an impactful internal communications strategy

Want to improve your internal communications, but don't know where to start? Follow the guide! All companies need an internal communications strategy to maintain links with their employees. It's therefore essential to take stock of the actions already in place and formalize a plan of attack to boost their results. To motivate or encourage collaboration, internal communication is the key to uniting around shared values and objectives.

What are the challenges of internal communication?

The purpose of internal communication is to circulate a message to all employees of a company, so that everyone benefits from the same level of information. It fosters an egalitarian and inclusive ecosystem, creates an atmosphere of trust and transparency, and enhances employees' motivation and sense of belonging; more involved, they are led to share their experiences and cooperate, united by unifying values. Internal communication enables top management to communicate major strategic decisions, so that everyone understands the objectives to be achieved.

More than just a channel for communication, it is a pillar of corporate culture. It creates a climate conducive to exchange, helping to defuse conflicts and move forward together.

Key elements of an internal communications strategy

Internal communication is only effective if it is co-established with the company's overall communication strategy, to form a coherent, structured whole and a unified strategy.

The situation

This first phase serves to identify the strengths and weaknesses of the current organization, and to better determine the changes to be made. The objectives that emerge will form the core of the internal communications strategy, and at the same time reveal the success indicators to be monitored.

Objectives

The more precise and motivated the approach, the easier it will be to set achievable objectives. What results does the company expect from its internal communications initiatives? Should it keep teams better informed? Unite them and get them more involved? Increase productivity? Or develop a strong corporate culture and employer brand?

Involving employees

Internal communication relies on its ability to involve employees; it contributes to their well-being and contributes to the company's results. In this way, everyone can be mobilized: top management to communicate on strategic choices, human resources to raise awareness of support initiatives, but also the employees themselves. It's essential to ask them about the reality of their situation, but also to invite them to submit ideas for improvement.

Which internal communication tools should you choose?

Internal communication and corporate culture are intimately linked, so the ideal communication tools are those that are consistent with the company's image and message.

Some content will be more relevant in a newsletter or via the intranet, while the launch of a project will require a meeting to encourage exchanges. Internal communications must adapt to different media in order to attract attention in a space saturated with information. To stand out from the crowd, it must rely on innovative digital tools and be ever more audacious in order to facilitate memorization. For this reason, digital signage is gradually gaining ground in the corporate world. It can be used to broadcast a multitude of content in real time, which can be modified at any time. From promotional videos to presentations, from graphics to reminders for the next meeting, digital signage blends video, text data and images to deliver a clear, relevant message.

La solution Cenareo est l’outil de gestion d’affichage digital idéal pour les équipes de communicants. Intuitif et ergonomique, le système Cenareo s’implémente facilement au sein de l’entreprise qui souhaite digitaliser sa communication interne et maximiser ses résultats. L’affichage dynamique est un support idéal pour capter l’attention des équipes, décupler leur engagement et transmettre des informations de façon centralisée et automatisée.

Is your company looking to take its internal communications strategy to the next level?Digital signage is the ideal solution way to bring all your employees together, with compelling content displayed on your screens. Cenareo can help you digitalize your company's internal communications, with solution dedicated to digital signage management. Get your employees on board with a unique experience, and campaigns that serve your success objectives.

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