Find out how broadcasting content via a corporate video wall is a powerful solution for effective communication. A video wall is adigital signage solution for displaying multimedia content on a screen. The term "screen wall" is used to designate the assembly of several modules, forming a veritable digital façade. Its spectacular, eye-catching dimension can be used to create high-impact corporate communications.
What is a video wall?
A video wall is a digital display medium of variable size, made up of several screens glued together and installed indoors or outdoors. The installation forms a digital façade whose modules can broadcast a single multimedia content (videos, graphics, images, slides, data, etc.), or on the contrary, separate, independent and autonomous contents, in order to adapt to size and space.
This new content-based digital communication tool irresistibly attracts the eye and maintains attention: the power of a message is increased tenfold, driven by an immersive, captivating and impressive experience. In this context, the transmission of information in real time and remotely is a major, differentiating asset for any communication or marketing campaign with a high ROI (Return on Investment), and provides a concrete response to companies' needs and objectives.
Why use a corporate video wall?
Today, the use of a video wall is an ideal solution for improving corporate communications and implementing marketing initiatives. The screens can be placed in strategic areas of the company's premises to build loyalty, federate, seduce or inform: meeting rooms, lobbies, high-traffic areas, offices of employees and managers wishing to circulate information, etc. Thanks to this effective, high-impact screen broadcasting tool, it's possible to maximize the performance of your communications, but that's not all.
Promoting your brand image
To unite your teams or customers around your corporate values, mastering your brand image is an essential lever for engagement. Dynamic content displayed on an image wall is a powerful way of embodying your identity and anchoring your message. Companies using video walls as a communication tool and medium are perceived as modern, connected businesses. These formats attract the eye through movement, and ensure better penetration of information. 94% of B2B marketing professionals agree that videos help users understand a company's products or services. Regular dissemination of information about the company, its values and its actions, on screen and in the form of images and videos, encourages employee engagement, and a fortiori team performance. Working on your brand image is therefore essential to ensure that your employees work in an environment that reflects their personal values, and thus maximizes their efficiency.
Optimize your communication
The powerful impact of the video wall serves a host of purposes: corporate communications can be made more effective, more fluid and more legible. Whether it's for results, offers, graphics or meeting schedules, the video wall gives you total control to share content simultaneously, in real time and in the most effective place. A multitude of content can be displayed on one or more screens, for tailor-made communication. Distributing information is a major challenge for companies. Fostering fluid vertical communication is essential to establishing participative management and defusing tensions.
Seduce with an immersive experience
The video wall is an innovative tool with strong seductive power. It offers a unique immersive experience, piquing the viewer's curiosity and holding his or her attention. Thanks to its size, the video wall allows content to be easily read even from a relative distance. The quality of the screens delivers a high-definition image with spectacular colors and luminosity, giving it a sensational dimension that leaves a lasting impression and enhances communication.
Choosing the right video wall
A video wall must fit harmoniously into the space to maximize its impact. There are many parameters to take into account, from the size to the quality of the screens used.
From 3 to 9 screens
To determine the ideal size for your video wall, it's essential to study the surface area of your installation site. For optimal viewing, a minimum distance provides the necessary distance for comfortable reading. The larger the video wall, the greater the surface area required. For a medium-sized space - a hall or corridor - 3 screens offer optimal rendering, while a 9-screen wall is a spectacular installation for a large space.
Technologies used
Video wall screens can include LCD or LED systems, to guarantee sufficiently high brightness and optimum image quality.
These technologies respond to different needs and budgets, but must nevertheless meet certain imperatives:
- A clear, smooth image: it must be rendered in its entirety and not broken up by borders that reduce legibility;
- Bright light and color: the video wall must have the strong visual intensity needed to render and read the message;
- Longevity and resistance to external elements: the quality and robustness of video wall screens is a parameter that needs to be considered in relation to their location.
Image walls: how do they work?
Multimedia content is displayed on the video wall using a player connected to the screens. The communicator shares the content in real time using management software installed on his or her computer or accessible via the Internet. This software synchronizes the media, enabling centralized management of the entire screen park, whatever its size. This technology can be operated via a data exchange network, which can be local and managed exclusively within the company, or via an Internet network known as a SaaS system. In the latter case, the Internet-accessible platform offers maximum flexibility and easy maintenance. Management is centralized via a single platform, enabling remote communication between all sites. Easy to use and implement, this system allows you to connect from any device, and above all, from anywhere.
The video wall accelerates your digital transformation
Digital signage is an innovative, attractive and highly flexible communication channel, offering managers and users a unique digital experience. In corporate environments, it increases engagement tenfold, enabling instantaneous, centralized and automated transmission of information. The system creates a high level of interactivity, and provides a vast space for expression. Highly interactive and ergonomic, Cenareo's digital signage solution for video walls meets the growing digitalization needs of businesses.
Would you like to improve your company's communications with digital signage? Create, manage and distribute all your content on your digital media instantly. A true bridge between the physical and digital worlds, Cenareo's digital signage solution is ergonomic, intuitive and powerful. Cenareo offers personalized support and expertise to help companies achieve effective, impactful, contextualized communication and ROI results. Contact our team of experts for more information.
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