Digital signage in tourism: Why is it so effective?

The tourist office represents the first impression of a region for many holidaymakers. For this reason, it needs to be a warm and friendly reception area. What's more, following on from the online research begun beforehand, the reception area needs to be digital, modern and respond as quickly as possible, and in the best possible way, to tourists' need for assistance. Digital signage is a modern, innovative communication tool that enables screens to be controlled remotely and in real time. A new communication channel, it can transform a reception or waiting area, making it more lively and revitalizing communication between the office and holidaymakers. Numerous usage scenarios are possible, enabling you to manage your screens in your own way, toinvolve different players in the management or to get holidaymakers to interact by offering fun experiences.

🏬 Digitizing the tourist office reception area

Tourist information centers, such as tourist offices, are undergoing a transformation: tourists and vacationers are increasingly connected, and prefer to do their research online (website, Internet user reviews...) before entering a tourist office. Reconnecting the holidaymaker's digital searches with the information offered in the office is therefore essential. To guarantee the best possible welcome, provide tourists with the right information, and ensure that the message is consistent between the website and the office, a solution digital signage system is an essential communication tool in the welcome scheme.

Thanks to its digital aspect, its connected component and its great flexibility, digital signage can be used to disseminate multiple, enriched information in a minimum of time. An ally of communicators, it's a powerful tool capable of transforming the way visitors perceive the reception of an office. Activities, services, cultural information, special events... are added to the screens in a matter of seconds and updated automatically.

solution is also a clever way of dealing with problems of overcrowding (signage, redirecting visitors or reducing the impression of waiting). Enhanced by an interactive dimension, a digital signage system can really create a dialogue with tourists, respond to their requests and provide the best possible experience. What's more, it enables tourist offices to collect information on holidaymakers (number of visits, most popular information, points of interest, etc.).

🖥️ Why digital signage in a tourist office?

Whether to inform tourists, guide them or keep them waiting during busy periods, or to promote the office, its partners or the region, the benefits of this technology are numerous. It's the perfect answer to the problems faced by hospitality outlets:

• ☑️ Effortless information
• Weather, local information, alerts, news, agendas are examples of content to be displayed. These displays, which can be broadcast in a loop, replace paper posters and provide tourists with a first level of information. Most solutions also offer the option of taking control of these automatic messages to broadcast one-off, priority information for a limited time, then restart normal operation.
• ✅ Easily inform in real time
• Most digital signage solutions offer the possibility of retrieving information from external applications. In this way, content becomes dynamic and information is updated in real time, without human intervention. Transport schedules, reservations, fares, ideas for visits, cultural events and travel diaries are all easily displayed. Recurring requests are processed automatically, and reception staff can refocus on their core business: welcoming and advising visitors.
• ☑️ Promote your region
• Display screens are the perfect tool for showing images, videos and films presenting the region. They offer a simple, fast and extremely effective way of highlighting the office's services, its network of partners, or the region's heritage. Partner establishments benefit from increased visibility, and the region is shown in a new light: excursions, places to visit, accommodation, etc. all gain in visitor numbers.

Often accompanied by powerful administrative and creative tools, digital signage is the perfect way to revitalize a reception area.

🌟 Communicate more effectively, save time

Digital signage is a rich tool that can be used in a wide range of scenarios, all with the greatest of ease. Leaving all content management to the office, delegating it to a service provider, or dividing the proportion of the screen between the region and the office are just a few examples. The tool is flexible and can be adapted to a wide range of other use cases.

Adding content from a computer, integrating dynamic content retrieved from external sources, or creating new content using the service provider's authoring tool is child's play.

Scheduling broadcasts allows us to contextualize displays and avoid promoting skiing in summer or ice cream shops on rainy days. For a group, it's also an opportunity to broadcast messages targeting specific geographic areas. Finally, it's an excellent way of diversifying communications, with different content planned for mornings and afternoons, depending on the day of the week, or even giving priority to content on sunny days!

Display is optimized, management time is reduced to a minimum, and visitors quickly find the information they're looking for.

😍 Involve and surprise your visitors

Thanks to Cenareointeractive technology, you can let your visitors interact with the screens. From a set-up terminal, connected objects or simply from their phones, they can control the screens and choose the broadcasts they wish to see. Using a simple tablet, visitors can independently choose to view a catalog of content you wish to make available: guides, discovery films, official videos of places or activities... Their choice is displayed directly and instantly on your screen between your programming. Your program then resumes without any intervention on your part. It's also very easy to set up interactive games, making the reception and transmission of information even more interesting.

Questionnaires, satisfaction surveys, visitor counters, digital guest books, games to win discounts, voting for the region's "coup de cœur", post-visit knowledge tests - these are just some of the possibilities that will make your office a fun and friendly place to visit.

If you have a digital signage project for tourism or any other activity, ask for a demonstration.

{{cta('2234d280-0394-4257-8e50-754f8a507348','justifycenter')}}