The challenges of digital transformation

After almost 20 years of existence, the digital transformation of companies is a concept that still suffers from a certain lack of understanding. It is often perceived as a simple trend, which ultimately leads only to the implementation of digital tools within the company. In reality, however, it represents a far-reaching strategic transformation of companies, necessary for their survival and prosperity. Little by little, companies aware of the stakes involved in digital transformation have made this shift, regardless of their sector, market or size. Today, 78% of business leaders surveyed consider that digital technology represents a real benefit for their company. Find out more about the technological, environmental, human and organizational challenges of digital transformation.

What is digital transformation in business?

Digital transformation refers not only to the digitization of tools, but also to the strategic reorganization of a company to adapt to new uses. It aims to :

• Anticipate consumer needs, expectations and demands through data analysis toimprove customer experience and increase satisfaction;
• Enable employees to be more agile, to gain in productivity and performance thanks to automation;
• Develop instantaneous communication, free from geographical and time constraints.

Through these three aspects, digital transformation enables companies to remain competitive in the face of strong, innovative competition, and to boost their overall performance.

What are the challenges of digital transformation in business?

Digital transformation in business is a development lever that overturns and redefines corporate culture, business models, professions, organization and work processes. It's a complete overhaul of the company, which will have to face up to numerous challenges if it is to succeed.

Embracing the digital philosophy

To lead a company's digital transformation, it's imperative for management teams to secure the support of employees and managers alike. More than just getting people to adopt digital tools, it's essential to get everyone on board with the vision for change. This vision must be embodied by the decision-makers, who set the example and point the way for all the company's employees.

The creation of a new organizational model

The digital transition requires us to rethink every aspect of the organization: processes, practices, modes of exchange and even professions. It is therefore essential to develop the skills required by everyone involved in the implementation of new technologies. It's also a new philosophy, a new state of mind that the company needs to promote, based on the ability to anticipate and rise to the challenges of change.

Maintaining and developing skills

Thanks to the use of digital tools, employees have a more strategic role to play within organizations. They can devote themselves to tasks with greater impact and added value, thanks in particular to automation, which frees them from time-consuming tasks. With this in mind, it is essential to plan and, above all, support the development of employee skills. Budgets must be allocated to encourage training and continuous learning.

Personal data protection

It's hard to avoid the issue of data when it comes to the digital transformation of companies. Data protection is essential in an era of democratized use of the Internet, social networks and connected objects, not only in the workplace, but also in our private lives. Companies must therefore comply with regulations that require them to control the collection and use of personal data.

Reducing our environmental footprint

The digitization of businesses raises ecological issues, as it relies on the implementation of technologies with varying degrees of environmental impact. To limit this impact as much as possible, companies need to adopt an eco-design approach for their products and services, from conception to recycling. This enables them to offer products that meet economic, environmental and social requirements, while promoting the rational use of resources.

Digital signage, a tool for digital transformation in the workplace

If companies rise to the challenges they face, they'll be sure to revive their productivity, performance and customer and employee satisfaction. To help them seize these opportunities, Cenareo digital signage software is a versatile tool that helps companies progress at every level. Cenareo digital signage software makes it easy to distribute multimedia content centrally and instantly, from any connected device. In addition to managing its fleet of corporate or point-of-sale screens, the Cenareo solution enables companies to :

• Collect, process and analyze data;
• Tenfold customer and employee experience;
• Maximize the impact of messages via dynamic displays in-store, but also internally thanks to omnichannel communication;
• Strengthen their brand image and assert their sense of innovation;
• Engage their audience, customers and employees alike.

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With Cenareo, take part in the digital revolution, synonymous with productivity, efficiency, performance and commitment. To stay ahead of the competition or meet the expectations of ever more demanding customers, companies can transform themselves with the help of high-performance tools that guarantee a high ROI.

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