Every company wants to promote its employer brand. The best way to do this is through video. Several types of video are possible, so it's up to you to choose the format!
Using a smartphone, in square or horizontal format, video offers infinite possibilities. Today, we're going to look at the different types of videos you can make to promote your employer brand. As a bonus, we'll illustrate each point with a video made by our customers.
1. Promote these employees
Because there's nothing like your employees to talk about your company's business. Don't forget that they're first and foremost your experts, and that if you get them excited about video, they'll naturally turn to it.
The variety of formats available will appeal to their creativity and reinforce their sense of belonging to your company.
Format ideas can include: an interview, a product video, a team presentation...
In this video, Philippe - from Liebherr - showcases his industry expertise with his presentation accompanied by illustrative drawings.
2. Share events
Often overlooked, organized events have a strong impact when it comes to attracting new talent. Showing that you participate in events should be part of your strategy marketing.
It's a good idea toencourage your employees to interact with people at trade shows. Interacting with people outside the company will make the community react, and give rise to new formats for your videos.
A succession of illustration shots, as Bosch Rexroth does in the video below, is an example of a format you can use. Remember the Fast and Curious or micro-trottoirs you already know. If you have other ideas for formats, feel free to create them!
3. Conveying emotion
If there's one thing to remember about using video, it's that it can convey emotion. We can't stress this enough: if a picture is worth a hundred words, a video is worth twice as much. If you use video correctly, you'll evoke an emotion in your audience. They'll react with a smile, a tear or a laugh.
This is no mean feat, because if you succeed in this challenge, your company will become a natural fit. A person convinced by the message you're putting across will become an active member of your community.
That's what PWC France is showing us in this magnificent video, to make us experience their event as if we were part of the team.
That's why we advise you to make very quick appearances by your employees, not forgetting to smile, and to use illustration shots. Conversely, to raise awareness, shots of illustrations accompanied by words in large type will attract your target to a given problem.
4. Recruit using different tones
Finally, if you want to find the best talent for your company, there are several ways to do it. Use a humorous tone, be serious, or play the "YouTuber" caricature.
The purpose of the first is to show the work atmosphere. The second describes the studious atmosphere of your company. Finally, the last will enable you to imitate trends aimed at a younger target audience, as shown in the F. Iniciativas video below.
So there you have it, the different types of videos that can help you promote your employer brand.
All these videos were shot on a smartphone usingEasyMovie. If you'd like to make your own videos, take a look at our website https://www.easy.movie/fr and discover our solution !
Comment if you have other ideas for video formats or if you liked the content.
See also our other articles:
It's possible to use video on a daily basis in the workplace!
5 reasons to use video in business
Why put video at the heart of your marketing strategy?
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