#Employerbranding: Top 10 ideas for corporate video formats

May 8, 2019

You're convinced that video is THE medium to use for your internal and external communications, but you can't think of any video formats to shoot? Here are 10 easy-to-follow formats!

We can often lack inspiration, yet everything is easily subject to the creation of a video format, just like :

1. Employee presentations

This first format is certainly the most obvious and easiest to implement. When a new employee arrives, what could be more natural than to allow him or her to introduce themselves to everyone in a very short video? All you have to do is choose the format that suits you best for your video presentation.

2. Onboarding

The onboarding process can be quite time-consuming, especially when you frequently welcome new arrivals. You can save time by producing one or more onboarding videos, which you can provide when each new employee arrives.

 

3. Le team building

You know the principle, why not do it on video? Get your team to make a video on the subject of their choice. In addition to bonding your teams, this video format allows you to really tap into everyone's creativity.

 

4. The events

Do you organize events? Make event videos. A reception, theme days like "J'aime ma boite" day, an employee's birthday... there are plenty of opportunities to produce a short video for internal or external broadcast.

5. Recruitment

Why not get your recruitment message across on video? recruitment message ? If the format is dynamic and original, it may even attract more potential candidates than a simple written ad. You can also ask candidates to send you a video presentation. This way, you'll get a better idea of the applicant's personality.

6. Weekly summaries

The concept is very simple: every week, all the teams produce a short video to explain the various achievements and the main difficulties encountered during the week. This makes it easy for everyone to keep track of progress, helping to create a global vision.

 

7. Tutorials

Whether you're looking for tutorials on how to position your microphone correctly, how to light up your speaker perfectly or how to make a good recruitment video, the subjects are vast. All you need to do is define a precise theme for what you want to talk about, and be as clear and educational as possible in your video. Here's an example on voice-over:

8. Training courses

You can also produce training videos. For example, you could produce a series of videos on the best practices to adopt in a given context; or you could produce summary videos on the various workshops you've done.

 

9. Newsletter

If you usually write a newsletter, why not film it? That way, your customers will feel closer to you, and may even watch it more than if it were text-only. In less than a minute, for example, explain the new products of the month.

10. Product presentation

Finally, video can give you the opportunity to present your products effectively. In fact, video allows you to insert illustrative shots to easily highlight your speaker's explanations. In this way, the subject matter becomes clearer and the use of the product presented becomes easier to understand!

 

That's it! Now there's no excuse not to make videos for your communications. And with EasyMovie, all you have to do is shoot your videos using your smartphone and follow the storyboards on your screen. Once you've completed your shots, you can instantly broadcast your videos on your networks, both internally and externally.

To find out more about creating videos with your smartphone, visit our website.

Discover our other articles:

 

 

The weekly video summary: the solution of internal communication?

 

 

 

Why make your newsletter on video?

 

 

What format should you use to introduce a new employee on video?

Our latest articles

All the latest news on digital signage and video