Perhaps you've already heard an employee say to you: "Why are we having breakfast this morning?" to which you replied: "I told you in yesterday's newsletter that we were welcoming new employees today". You then notice that your colleagues are neglecting to read the newsletter, and look for a solution solution to the problem.
You're doing some research on the Internet and come across our product newsletter video. You think it's a great idea to do it on video, and try to persuade your superior to do the same. Here are the reasons why:
Multiple uses
The advantage of using video is that you can multiply its use. If you're a tech company, use video for your product newsletter. You'll find it easier to explain your updates to your subscribers, just as we do in ours. Of course, you can also use this format for your internal communications, as well as to promote important events.
A word of advice: vary the formats to offer a variety of content for your customers and employees. For internal newsletters, you can use a humorous tone. As for your customer newsletters, be creative by adding illustration shots for your videos to bring precision.
More attention
Take a simple example: what would you rather do between reading a two-page text or watching a thirty-second video explaining it? The second option is more likely... Because video is more attention-grabbing, thanks to its images.
By facing the camera, you communicate directly with your audience. You'll deliver an emotion that can't be conveyed in writing. Finally, support your arguments by simply staring into the camera. It's like highlighting important words in bold.
A more precise explanation
There's nothing clearer than a message explained on video. Are you having problems with your coffee machine, but don't want to have to explain them in writing? Video is more interactive, making it easier to grasp problems and explain solutions more intuitively.
Finally, it gives you the opportunity to show what you're talking about in pictures, thanks to illustration shots. Rather than sending a dozen or so photos as attachments, film these shots to back up what you're saying. Split screens are very useful for this, as they divide your screen into two parts. This feature will also help your staff understand your message.
Get your recipients to react
For your last shot, we advise you to include a call to action so that they interact with your video. Remember, they're the target audience for your videos. So they're in the best position to respond to you, and to guide you in any future improvements you may need to make.
How we use it.
At EasyMovie, we produce all our product newsletters in video. We regularly update our tool and use video to keep our customers and employees informed. Finally, each department also produces its own weekly video newsletter.
To go further, check out our technical tutorials for filming your newsletters on video :
Lighting tutorial #1: lighting your speaker indoors
Transitions tutorial #1: Video transitions
How do you shoot your illustration shots?
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