VandB is more than a brand. It's a state of mind, a taste for discovery, and good times with friends. Also a trendsetter on the French market, VandB is committed to introducing its partners and suppliers in innovative ways, highlighting both beer brands and spirits.
The brand developed in Mayenne, its birthplace, and then conquered the rest of France in the form of franchises. Ambitious, it integrates new screen-based communication technologies. Digital technology is naturally at the heart of VandB's strategy. Thanks to this strong digital presence, the brand offers a highly attractive loyalty program, as well as regular events to discover new products.
VandB Fest project: the brand's music festival
VandB decided to create a festival to bring together beer and wine lovers and music fans: the VandB Fest.
This first edition was a real success, bringing together over 36,000 festival-goers in Mayenne from September 13 to 15, 2019. Over the 3 days, 18 bands played for 16 hours on 3 stages. In addition, there were 156 meters of bars to enjoy a drink with friends and spend an unforgettable time at the festival.
A well-thought-out communication strategy
To announce the festival, VandB used the franchises' Cenareo screens to offer a surprise.
The commercials were combined with a catchy countdown and then broadcast on the 110 in-store screens, all synchronized to the second.
The campaigns began simultaneously and synchronized in all franchise stores, thanks to connected screens. An exceptional and creative strategy included publications announcing clues each day, culminating in a countdown to the big day. All screens were synchronized down to the second to deliver the surprise to visitors.
A publication was then rebroadcast every 5 minutes for 1 hour.
This campaign was also visible on social networks to capture the target audience outside the store, and direct them into the store to discover this surprise.
VandB is more than a brand. It's a state of mind, a taste for discovery, and good times with friends. Also a trendsetter on the French market, VandB is committed to introducing its partners and suppliers in innovative ways, highlighting both beer brands and spirits.
The brand developed in Mayenne, its birthplace, and then conquered the rest of France in the form of franchises. Ambitious, it integrates new screen-based communication technologies. Digital technology is naturally at the heart of VandB's strategy. Thanks to this strong digital presence, the brand offers a highly attractive loyalty program, as well as regular events to discover new products.
VandB Fest project: the brand's music festival
VandB decided to create a festival to bring together beer and wine lovers and music fans: the VandB Fest.
This first edition was a real success, bringing together over 36,000 festival-goers in Mayenne from September 13 to 15, 2019. Over the 3 days, 18 bands played for 16 hours on 3 stages. In addition, there were 156 meters of bars to enjoy a drink with friends and spend an unforgettable time at the festival.
A well-thought-out communication strategy
To announce the festival, VandB used the franchises' Cenareo screens to offer a surprise.
The commercials were combined with a catchy countdown and then broadcast on the 110 in-store screens, all synchronized to the second.
The campaigns began simultaneously and synchronized in all franchise stores, thanks to connected screens. An exceptional and creative strategy included publications announcing clues each day, culminating in a countdown to the big day. All screens were synchronized down to the second to deliver the surprise to visitors.
A publication was then rebroadcast every 5 minutes for 1 hour.
This campaign was also visible on social networks to capture the target audience outside the store, and direct them into the store to discover this surprise.
