1090 employees, not all of whom have access to a computer, 14 countries, 18 factories worldwide and a brand to promote internally in 8 languages! This was the complex situation facing Diana Pet Food, the specialist in high value-added solutions to improve the well-being of cats and dogs and the satisfaction of their owners. So how do you find the ideal way to optimize your internal communications?
Unequal access to information
Between the always-connected manager and the production operator without a computer, not all employees have the same access to information. And yet, internal communication is a key element in rallying people around the brand's values, ensuring an equal level of information between employees and countries, and creating greater cohesion. Since newsletters and the intranet are not sufficiently inclusive tools, Diana Pet Food, in collaboration with Cenareo, came up with a new dynamic communication system using screens.
Each company site has 1 to 5 screens, depending on its size and layout. Installed in high-traffic areas (rest rooms, cafeterias, canteens, etc.), the screens are accessible and easy to read, making it easier to get messages across to teams.
" A total of 34 screens in 14 countries broadcast the Group's news. The messages are adapted in 8 different languages so that, from Brazil to Canada and from China to Australia, all employees have access to harmonized information," says Cécile Briendo, Communication Project Manager at Diana Pet Food.
Strengthen your brand by adapting to local conditions
Within an international group, it is essential to localize the content distributed. So, every week, the company's communications department shares around 8 new messages, translated into the group's 8 languages.
" Sharing corporate content in English to Brazilian employees wouldn't make much sense. Via the content management platform we easily feed each of the screens thanks to the functionality of "screen groups" according to their language. "
Sites can also take control of their own communications. Today, almost 80 people have access to the management platform, with usage rights governed by head office.
Each piece of information can be local (in relation to a site), regional (in relation to a continent), or international (for corporate communications). The latter represent 70% of messages.
The screens broadcast company news, current projects and the sharing of best practices, as well as announcements of the arrival of new employees and local news and initiatives, such as the presence of a food truck in the factory parking lot.
With this easy-to-use platform, anyone can manage the creation and distribution of content, whether they're an employee in reception, human resources or in charge of site administration.
Cécile Briendo, Communication Project Manager at Diana Pet Food
Satisfied employees
According to an internal survey carried out one year after installing the solution, Diana Pet Food found that more than one in two of its participants had developed the habit of looking at a screen at least once a day.
Here are the key figures to remember:
- 95% of respondents say they "come across" a screen every day
- 60% watch it at least once a day
- 46% view more than 3 messages in a row
The combination of local and global information guarantees optimized, targeted and personalized content. The result is enhanced access to information, and internal communications that boost performance, whatever the complexity of the environment. A totally successful approach for Diana Pet Food, since one year after the launch of the project, the content broadcast on the screens has won the support of 90% of employees!
1090 employees, not all of whom have access to a computer, 14 countries, 18 factories worldwide and a brand to promote internally in 8 languages! This was the complex situation facing Diana Pet Food, the specialist in high value-added solutions to improve the well-being of cats and dogs and the satisfaction of their owners. So how do you find the ideal way to optimize your internal communications?
Unequal access to information
Between the always-connected manager and the production operator without a computer, not all employees have the same access to information. And yet, internal communication is a key element in rallying people around the brand's values, ensuring an equal level of information between employees and countries, and creating greater cohesion. Since newsletters and the intranet are not sufficiently inclusive tools, Diana Pet Food, in collaboration with Cenareo, came up with a new dynamic communication system using screens.
Each company site has 1 to 5 screens, depending on its size and layout. Installed in high-traffic areas (rest rooms, cafeterias, canteens, etc.), the screens are accessible and easy to read, making it easier to get messages across to teams.
" A total of 34 screens in 14 countries broadcast the Group's news. The messages are adapted in 8 different languages so that, from Brazil to Canada and from China to Australia, all employees have access to harmonized information," says Cécile Briendo, Communication Project Manager at Diana Pet Food.
Strengthen your brand by adapting to local conditions
Within an international group, it is essential to localize the content distributed. So, every week, the company's communications department shares around 8 new messages, translated into the group's 8 languages.
" Sharing corporate content in English to Brazilian employees wouldn't make much sense. Via the content management platform we easily feed each of the screens thanks to the functionality of "screen groups" according to their language. "
Sites can also take control of their own communications. Today, almost 80 people have access to the management platform, with usage rights governed by head office.
Each piece of information can be local (in relation to a site), regional (in relation to a continent), or international (for corporate communications). The latter represent 70% of messages.
The screens broadcast company news, current projects and the sharing of best practices, as well as announcements of the arrival of new employees and local news and initiatives, such as the presence of a food truck in the factory parking lot.
With this easy-to-use platform, anyone can manage the creation and distribution of content, whether they're an employee in reception, human resources or in charge of site administration.
Cécile Briendo, Communication Project Manager at Diana Pet Food
Satisfied employees
According to an internal survey carried out one year after installing the solution, Diana Pet Food found that more than one in two of its participants had developed the habit of looking at a screen at least once a day.
Here are the key figures to remember:
- 95% of respondents say they "come across" a screen every day
- 60% watch it at least once a day
- 46% view more than 3 messages in a row
The combination of local and global information guarantees optimized, targeted and personalized content. The result is enhanced access to information, and internal communications that boost performance, whatever the complexity of the environment. A totally successful approach for Diana Pet Food, since one year after the launch of the project, the content broadcast on the screens has won the support of 90% of employees!
