6 strategic touchpoints for point-of-sale displays
Discover the 6 strategic locations and the most appropriate content, based on the major areas of the store and your business objectives.
Each zone has its own strategy!
In a retail environment, there are two main areas in which to install digital signage: waiting areas and transit zones. Screen communication strategy is highly dependent on this notion.
In this document you will find :
- 6 strategic locations
- Answers to your business objectives: brand image, customer journey and experience, traffic, friction points and team alignment
- Content for every touchpoint
- Key tips on equipment and screen use
6 strategic touchpoints for point-of-sale displays
Discover the 6 strategic locations and the most appropriate content, based on the major areas of the store and your business objectives.
Each zone has its own strategy!
In a retail environment, there are two main areas in which to install digital signage: waiting areas and transit zones. Screen communication strategy is highly dependent on this notion.
In this document you will find :
- 6 strategic locations
- Answers to your business objectives: brand image, customer journey and experience, traffic, friction points and team alignment
- Content for every touchpoint
- Key tips on equipment and screen use
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