Promologis is a subsidiary of the Action Logement group, which builds and manages rental housing. In 2020, they will manage 25,000 homes across France, housing 65,000 people and employing 340 people on the ground for the day-to-day running of these residences.
Source of illustration IOT Valley.
To streamline and simplify communication between residents and local managers, Promologis has decided to equip these entities with communication screens. The screens will be installed in all Promologis student residences, agencies and head offices.
➡️ A look back at the Promologis experiment to validate digital signage as the main information tool for residents.
Improving communication between residents and local Promologis managers
Communication was sometimes tricky at local level: tenants had very little information about life in their residence. Important information was not properly passed on to residents, such as events organized by Promologis, but also maintenance of the premises and technical interventions.
This problem of disseminating information within the residences not only led to dissatisfaction among residents, but also to a loss of productivity on the part of field staff, who had to reiterate the reason for their visit or the latest information that had not been shared.
The project to identify problems and provide an appropriate solution is being led by IOT Valley and Promologis' IT Services Director. The main problem that emerged was the following: Occupants have no information about the life of their residence.
This major problem has negative consequences for both tenants and promologis:
- A lack of visibility, as each tenant makes his or her requests individually and is unaware of those of other tenants.
- The resources deployed by Promologis are not highlighted
- Tenants don't know who to contact, don't know the right contact for their requests
Digital signage to improve information sharing with tenants
4 specific objectives have been set:
- Promoting Promologis' actions to tenants
- Improving customer satisfaction through better customer relations
- Increase local managers' productivity by reducing calls and travel
- Save money by reducing the number of requests for technical assistance, for better team performance
Experiment, set objectives, decide
4 months of field testing were carried out in 2 student residences belonging to the Promologis group. 2 screens in a residence with around 300 tenants and 1 screen in a residence with around 100 students. These digital signage screens were installed in the common areas of the residences to broadcast content about life in the residences:
- Events organized for or by students and places where they can meet and exchange ideas
- Maintenance operations scheduled over the coming weeks
- The various services offered by the Promologis group for its target group, in this case students.
Communication for these screens is entrusted to the residences' field managers, who are supported by a member of the Promologis Group's communications department. The IS Department continues to coordinate the project, in collaboration with the head of student residences, so as to be as close as possible to the needs of this young target group.
To ensure the success of the pilot project, metrics are tracked in order to validate the success or otherwise of this field experiment:
- The satisfaction of Fleet Managers & Content Planners, who use the Cenareo platform to publish content on screens
- The number of campaigns created and broadcast monthly on screens
- Resident satisfaction with access to information.
On-screen communication solves many problems in the field
The results are clear:
✔️ Users of the Cenareo platform for creating and programming content on screens are very satisfied. They point to considerable time savings and improved relevance of information, thanks to information transmitted directly by the residence's site managers or by the Promologis agency in charge for more cross-functional subjects.
✔️ The increase in the number of information campaigns per month, from 3 to 6.75 with screens.
✔️ Increased resident satisfaction with communication and information sharing
After the installation of dynamic display screens in Promologis residences, over 50% of residents claim to be better informed!
Promologis has decided to deploy the Cenareo solution on a large scale thanks to its rapid results, which have resolved a number of issues in the field, notably in terms of resident satisfaction and the performance of field teams. This will enable the social landlord toharmonize its internal and external communications, for greater team efficiency and better relay of information between different entities.
Discover digital signage in real estate and contact our teams to discuss your issues and your project!
Promologis is a subsidiary of the Action Logement group, which builds and manages rental housing. In 2020, they will manage 25,000 homes across France, housing 65,000 people and employing 340 people on the ground for the day-to-day running of these residences.
Source of illustration IOT Valley.
To streamline and simplify communication between residents and local managers, Promologis has decided to equip these entities with communication screens. The screens will be installed in all Promologis student residences, agencies and head offices.
➡️ A look back at the Promologis experiment to validate digital signage as the main information tool for residents.
Improving communication between residents and local Promologis managers
Communication was sometimes tricky at local level: tenants had very little information about life in their residence. Important information was not properly passed on to residents, such as events organized by Promologis, but also maintenance of the premises and technical interventions.
This problem of disseminating information within the residences not only led to dissatisfaction among residents, but also to a loss of productivity on the part of field staff, who had to reiterate the reason for their visit or the latest information that had not been shared.
The project to identify problems and provide an appropriate solution is being led by IOT Valley and Promologis' IT Services Director. The main problem that emerged was the following: Occupants have no information about the life of their residence.
This major problem has negative consequences for both tenants and promologis:
- A lack of visibility, as each tenant makes his or her requests individually and is unaware of those of other tenants.
- The resources deployed by Promologis are not highlighted
- Tenants don't know who to contact, don't know the right contact for their requests
Digital signage to improve information sharing with tenants
4 specific objectives have been set:
- Promoting Promologis' actions to tenants
- Improving customer satisfaction through better customer relations
- Increase local managers' productivity by reducing calls and travel
- Save money by reducing the number of requests for technical assistance, for better team performance
Experiment, set objectives, decide
4 months of field testing were carried out in 2 student residences belonging to the Promologis group. 2 screens in a residence with around 300 tenants and 1 screen in a residence with around 100 students. These digital signage screens were installed in the common areas of the residences to broadcast content about life in the residences:
- Events organized for or by students and places where they can meet and exchange ideas
- Maintenance operations scheduled over the coming weeks
- The various services offered by the Promologis group for its target group, in this case students.
Communication for these screens is entrusted to the residences' field managers, who are supported by a member of the Promologis Group's communications department. The IS Department continues to coordinate the project, in collaboration with the head of student residences, so as to be as close as possible to the needs of this young target group.
To ensure the success of the pilot project, metrics are tracked in order to validate the success or otherwise of this field experiment:
- The satisfaction of Fleet Managers & Content Planners, who use the Cenareo platform to publish content on screens
- The number of campaigns created and broadcast monthly on screens
- Resident satisfaction with access to information.
On-screen communication solves many problems in the field
The results are clear:
✔️ Users of the Cenareo platform for creating and programming content on screens are very satisfied. They point to considerable time savings and improved relevance of information, thanks to information transmitted directly by the residence's site managers or by the Promologis agency in charge for more cross-functional subjects.
✔️ The increase in the number of information campaigns per month, from 3 to 6.75 with screens.
✔️ Increased resident satisfaction with communication and information sharing
After the installation of dynamic display screens in Promologis residences, over 50% of residents claim to be better informed!
Promologis has decided to deploy the Cenareo solution on a large scale thanks to its rapid results, which have resolved a number of issues in the field, notably in terms of resident satisfaction and the performance of field teams. This will enable the social landlord toharmonize its internal and external communications, for greater team efficiency and better relay of information between different entities.
Discover digital signage in real estate and contact our teams to discuss your issues and your project!
