VandB is a company rooted in sharing and conviviality. It's about a state of mind, research and a taste for discovery around brands of beer and spirits. It offers little-known brands, selected by specialists.
Unforgettable moments spent with friends during a good evening can follow one another thanks to cellar & bar areas dedicated to discovery and tasting. VandB has 180 franchised stores in France, and aims to exceed the 200 mark by 2020.
VandB, trendsetter
VandB aims to launch and pioneer new beverage brands in the region.
To win this bet, the company is counting on both its fleet of Cenareo connected screens and its ability to animate a customer base of over 860,000 contacts. The former enables us to be a communication medium for new market entrants. The second ensures a targeted, captive audience for new brand launches. Result: VandB becomes a launch platform for brands in the territory.
VandB's aim is to become a launch pad for brands in the beverage sector.
A unique launch offer
For newcomers to the French market, communication is difficult due to legislation.
But brands can count on France'sNo. 1cellar/bar network to help them get started, with the benefit of a comprehensive promotion system:
- 180 franchises equipped with screens
- A huge, qualified customer base
- A real community (through DevFest, for example)
- In-store traffic of +9.5 million customers per year
In addition to being a privileged space for discovering and tasting these new brands, VandB offers on-screen communication spaces to an ultra-targeted audience.
Campaigns that can multiply sales volumes by a factor of 10!
A win-win partnership
VandB is an innovative brand in terms of customer experience. To reinforce its brand identity and differentiation, it takes this a step further by offering to highlight new brands entering the market. The brand sells to advertisers, the brands it distributes, on-screen communication time in the manner of an advertising network.
It's a boost for franchisees, who see the financial income generated by these actions partially cover their screen deployment costs. This is a double win for them: screens at lower cost, relevant, controlled and appropriate communication, and finally, precise stock management (sale of certain brands according to their distribution on the screen).
This gives VandB the opportunity to monetize its screens and continue to communicate its own offers and DNA nationally and regionally.
A "sharer of good times", VandB places discovery at the heart of its relationship with its customers.
A very fine French brand, we share the same values. It perfectly illustrates Cenareo's vision: placing emotion at the heart of the dialogue between brands and their audience.
Read our tips on how to start monetizing your display screens.
VandB is a company rooted in sharing and conviviality. It's about a state of mind, research and a taste for discovery around brands of beer and spirits. It offers little-known brands, selected by specialists.
Unforgettable moments spent with friends during a good evening can follow one another thanks to cellar & bar areas dedicated to discovery and tasting. VandB has 180 franchised stores in France, and aims to exceed the 200 mark by 2020.
VandB, trendsetter
VandB aims to launch and pioneer new beverage brands in the region.
To win this bet, the company is counting on both its fleet of Cenareo connected screens and its ability to animate a customer base of over 860,000 contacts. The former enables us to be a communication medium for new market entrants. The second ensures a targeted, captive audience for new brand launches. Result: VandB becomes a launch platform for brands in the territory.
VandB's aim is to become a launch pad for brands in the beverage sector.
A unique launch offer
For newcomers to the French market, communication is difficult due to legislation.
But brands can count on France'sNo. 1cellar/bar network to help them get started, with the benefit of a comprehensive promotion system:
- 180 franchises equipped with screens
- A huge, qualified customer base
- A real community (through DevFest, for example)
- In-store traffic of +9.5 million customers per year
In addition to being a privileged space for discovering and tasting these new brands, VandB offers on-screen communication spaces to an ultra-targeted audience.
Campaigns that can multiply sales volumes by a factor of 10!
A win-win partnership
VandB is an innovative brand in terms of customer experience. To reinforce its brand identity and differentiation, it takes this a step further by offering to highlight new brands entering the market. The brand sells to advertisers, the brands it distributes, on-screen communication time in the manner of an advertising network.
It's a boost for franchisees, who see the financial income generated by these actions partially cover their screen deployment costs. This is a double win for them: screens at lower cost, relevant, controlled and appropriate communication, and finally, precise stock management (sale of certain brands according to their distribution on the screen).
This gives VandB the opportunity to monetize its screens and continue to communicate its own offers and DNA nationally and regionally.
A "sharer of good times", VandB places discovery at the heart of its relationship with its customers.
A very fine French brand, we share the same values. It perfectly illustrates Cenareo's vision: placing emotion at the heart of the dialogue between brands and their audience.
Read our tips on how to start monetizing your display screens.
