How can digitalization be a tool for customer and supplier satisfaction?
Thisis the question facing most retailers, who have to promote their suppliers' products, while ensuring a service and a high-level offer to their customers. To meet this challenge, Asturienne, a Saint-Gobain Distribution Bâtiment France company specializing in roofing solutions and roofing materials, has opted for digital signage for the screens in its 60 branches. This functionality, originally developed for advertising agencies, enables on-screen advertising space to be sold. It's an effective solution, easy to set up and offering high added value for suppliers.
Within the framework of partnership agreements, Asturienne offers to highlight product ranges or innovations related to their specialties. For the supplier, this means capturing the attention of customers, reinforcing the credibility and memorability of their brand, and distinguishing themselves from their competitors.
Triple benefit: increased sales, a new revenue center and control over communications
For Asturienne, the screens in the branches not only guarantee a high degree of consistency in operational communication, thanks to messages controlled by head office, but also a means of making its investment profitable. By broadcasting advertising spots in addition to its corporate communications, Asturienne develops its sales on the various choices highlighted.
As Pauline Marteau, who manages the displays, explains, " the Cenareo solution is very easy to use. Its deployment in October 2019 took just one week, and all our branches are now equipped with a screen positioned in the self-service areaservice, behind the counter. Our suppliers are reaching their target in a new way, with B2B communication. " A single person can define the distribution schedule, update content with just a few clicks and remotely, and even personalize offers by branch in case of need or local promotional activity.
45 suppliers subscribe to this communication channel
Asturienne's suppliers have a visibility relay that complements the paper catalog and website. So it's no surprise that half of them have signed up to the project, with several campaigns planned for the year. The Cenareo solution also enables us to measure circulation and extract useful statistics for approving media purchases from suppliers. Targeted media without management or logistics means significant time-savings for suppliers, who can boost their presence as close as possible to building professionals.
A win-win system
Until now, Asturienne suppliers had no choice but to send posters, flyers, USB keys or DVDs to the agencies distributing their products. However, it was impossible for them to ensure the correct use of these promotional tools. The result was a risk of out-of-date products, obsolete marketing operations and communication that was difficult to control.
Screens and digital signage are changing this paradigm with a win-win deal, as Pauline Marteau explains:
Asturienne saves time in managing supplier communications, since everything is centralized in one system and distributed according to a precise schedule. Suppliers gain greater visibility of their new ranges, sales operations or brand content, with minimal investment.
How can digitalization be a tool for customer and supplier satisfaction?
Thisis the question facing most retailers, who have to promote their suppliers' products, while ensuring a service and a high-level offer to their customers. To meet this challenge, Asturienne, a Saint-Gobain Distribution Bâtiment France company specializing in roofing solutions and roofing materials, has opted for digital signage for the screens in its 60 branches. This functionality, originally developed for advertising agencies, enables on-screen advertising space to be sold. It's an effective solution, easy to set up and offering high added value for suppliers.
Within the framework of partnership agreements, Asturienne offers to highlight product ranges or innovations related to their specialties. For the supplier, this means capturing the attention of customers, reinforcing the credibility and memorability of their brand, and distinguishing themselves from their competitors.
Triple benefit: increased sales, a new revenue center and control over communications
For Asturienne, the screens in the branches not only guarantee a high degree of consistency in operational communication, thanks to messages controlled by head office, but also a means of making its investment profitable. By broadcasting advertising spots in addition to its corporate communications, Asturienne develops its sales on the various choices highlighted.
As Pauline Marteau, who manages the displays, explains, " the Cenareo solution is very easy to use. Its deployment in October 2019 took just one week, and all our branches are now equipped with a screen positioned in the self-service areaservice, behind the counter. Our suppliers are reaching their target in a new way, with B2B communication. " A single person can define the distribution schedule, update content with just a few clicks and remotely, and even personalize offers by branch in case of need or local promotional activity.
45 suppliers subscribe to this communication channel
Asturienne's suppliers have a visibility relay that complements the paper catalog and website. So it's no surprise that half of them have signed up to the project, with several campaigns planned for the year. The Cenareo solution also enables us to measure circulation and extract useful statistics for approving media purchases from suppliers. Targeted media without management or logistics means significant time-savings for suppliers, who can boost their presence as close as possible to building professionals.
A win-win system
Until now, Asturienne suppliers had no choice but to send posters, flyers, USB keys or DVDs to the agencies distributing their products. However, it was impossible for them to ensure the correct use of these promotional tools. The result was a risk of out-of-date products, obsolete marketing operations and communication that was difficult to control.
Screens and digital signage are changing this paradigm with a win-win deal, as Pauline Marteau explains:
Asturienne saves time in managing supplier communications, since everything is centralized in one system and distributed according to a precise schedule. Suppliers gain greater visibility of their new ranges, sales operations or brand content, with minimal investment.
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