Digital signage meets the external and internal communication needs of many brands. This powerful, flexible and adaptable medium offers immense potential, which we invite you to discover through a number of concrete examples from a variety of sectors.
Examples of digital signage in retail
The retail sector is particularly concerned by digitalization, and almost all brands are already integrating the web into their communication and distribution channels. Digital signage plays a key role in reenchanting the act of buying, encouraging consumers to visit stores, and creating new synergies between digital tools and sales networks.
Etam: communicating its values and energizing its outlets
Cenareo supports lingerie brand Etam with a reliable, flexible and high-performance solution, capable of driving a variety of display formats. Displays with a high availability rate broadcast attractive, personalized content according to points of sale and local parameters.
Dynamic window displays capture the attention of passers-by with a dynamic message, helping to increase the number of visitors to points of sale. This new attractiveness is accompanied by increased sales.
Displaying promotional actions at key moments can boost average shopping baskets and sales in a store: private sales, sales or offers up for grabs, digital signage can be used to present current sales operations directly in the store. Displays can highlight seasonal items, or steer customers towards clearance items.
Digital signage becomes an invaluable tool for sales teams, enabling them to concentrate on their core business: advising and supporting every customer.
A brand is also defined by its marketing positioning. Etam communicates its values through digital signage, broadcasting brand content on its actions and strong engagements to women, the environment and a more virtuous and inclusive society.
Boulanger: improving the customer experience and developing additional sales
The distribution of global and local content enhances the customer experience and the attractiveness of stores. Geolocated information creates an emotional proximity, and a stronger bond of identification between the retailer and its customers. Locally-produced content is based on video templates that ensure compliance with the graphic charter and consistency of communication: reassuring continuity for consumers from one store to the next.
The screens are also used as advertising space at service for third-party brands. The advertising revenues generated cover the network's operating costs, and provide an additional source of income. The synergy is total, since the advertising features products marketed in-store, with a direct increase in point-of-sale sales on references pushed by an advertiser!
Digital signage improves the customer experience by reducing waiting time. Consumers consume multimedia content made available to them, and perceive the checkout experience more positively. High customer satisfaction builds customer loyalty!
Other examples of digital signage in public areas
Digital signage brings added value to all companies and organizations with public reception areas: hotels, restaurants, banks, medical or paramedical establishments, etc.
Digital signage for healthcare facilities
In clinics, hospitals, health centers and nursing homes, digital signage is ideal for waiting rooms, reception areas and high-traffic areas.
In the waiting room, screens can broadcast practical messages, such as administrative formalities or documents to be presented, reminders of safety instructions and preventive measures in the event of an epidemic, screening or vaccination campaigns. You can also highlight information on medical innovations or health tips. Patients' perception of waiting time is thus reduced.
You can also use digital signage to make it easier for visitors and patients to find their way to the various departments or consultation areas .
Digital signage in restaurants
Digital signage is increasingly present in the out-of-home catering sector, where it meets several complementary objectives.
Promoting daily specials, menus, special offers or limited editions contributes directly to sales and revenue growth. Video and images arouse desire and trigger impulse buying. How can you resist that gourmet dessert on the screen? In this way, you can guide or simplify decision-making, and optimize your inventory management.
You can also broadcast ambient videos, or work on your brand image by highlighting your values and your engagement to more responsible agriculture, more respectful of nature and producers.
Players can also provide concrete information on missing products, thus avoiding disappointment at the time of ordering.
Examples of digital signage for internal communications
Digital signage is also an integral part of many internal communication strategies, complementing digital technology. Depending on your company and sector of activity, shared messages can pursue complementary objectives: federating and mobilizing teams, creating a group dynamic, sharing information on workplace safety...
Discover our dossier: how to successfully communicate internally?
Damartex: forging links and spreading corporate culture internationally
The Damartex group is the European leader in the Silver Economy market. Best known to the general public for its Damart brand, Damartex is positioned in 3 complementary sectors: ready-to-wear, personal and household goods, and home healthcare and dependency prevention. Present on a dozen different sites in Europe, Damartex relies on digital signage to unify its internal communications, create links and bring added value to its teams.
Thanks to the Cenareo solution, information displayed on screens can be pushed from head office or from subsidiaries in Germany, the UK, Belgium and France. User rights allow content to be shared globally or locally.
Head office can broadcast videos, images and PPT presentations on corporate culture, objectives, news and new developments. Subsidiaries can display local information and prevention messages linked, for example, to road or weather conditions.
Today, the solution is deployed at all Damartex sites in Germany, England, Belgium and France.
Find out more about the Damartex group
Digital signage in industry to promote safety at work
Damartex uses digital signage to disseminate prevention messages. In certain industrial sectors with a high accident rate, digital signage becomes a precious ally for disseminating prevention messages: gestures and postures, individual safety equipment, procedures to adopt in the event of an accident, etc. Digital signage can also promote virtuous practices, by displaying the number of days without incident or accident, for example.
Beyond prevention and safety in the workplace, digital signage also creates links between production, marketing, sales, human resources, accounting, all support departments and management. A genuine corporate culture emerges, contributing to a sense of belonging to a meaningful collective project.
Screens can be installed on production lines, in offices or in break areas (cafeterias, checkrooms, etc.).
Whatever your industry, digital signage is for you!
The Cenareo platform manages a fleet of dozens or hundreds of screens, enabling you to create external or internal communication strategies tailored to your business sector. Fine-tuned management of user rights and ready-to-use templates enable both local and global distribution, combining harmonization and personalization of messages.
We offer a player associated with our software solution, which connects via an HDMI port to any screen.
You benefit from a reliable, flexible and functional digital signage solution, scaled to your activity and offering optimum availability.
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