DooH Trust, certified digital signage
In 2017, L'Alliance pour les Chiffres de la Presse et des Medias (ACPM) introduced a new standard for greater transparency for advertisers: the DooH Trust. This is designed to certify the number of broadcasts and label digital display agencies.
This approach promises DooH players better support in their need for control, without adding formalities for them: the ACPM retrieves the data directly from the distribution solutions.
Our certified customers!
Several of our customers are already certified, including Smartmedia!
This is made possible by demanding technology, with which our solution can interact to provide Smartmedia with the statistical feedback required to obtain the label.
A plus for advertisers and agencies alike
For advertisers, this means that campaign delivery data is collected, verified and certified in correlation with their objectives.
Advertising agencies wishing to offer their customers this additional guarantee can rely on our DooH Trust-compatible solution. Every day, our platform communicates with the ACPM to certify advertisers' campaigns.
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