How does Boulanger maximize the ROI of digital signage in its stores?

As the phygitalization of retail becomes increasingly important, digital signage is the perfect bridge between online and offline. How can we make it more profitable?

Discover Boulanger's strategy to increase the ROI of its displays:

  • Choice of a centralized solution, easy to use and control, to optimize time spent administering screens
  • Generate new revenues by monetizing advertising space
  • Strategy for reducing perceived waiting time and enhancing the customer experience

As the phygitalization of retail becomes increasingly important, digital signage is the perfect bridge between online and offline. How can we make it more profitable?

Discover Boulanger's strategy to increase the ROI of its displays:

  • Choice of a centralized solution, easy to use and control, to optimize time spent administering screens
  • Generate new revenues by monetizing advertising space
  • Strategy for reducing perceived waiting time and enhancing the customer experience

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