In any organization, change management requires a strategy based on a delicate balance between internal communication, talent management and human support. In the case of SNCF, the Grand Est regional delegation faces three major challenges:
- Strengthening the sense of belonging and commitment of mobile and unconnected employees to strategic projects
Following the merger of the Champagne-Ardenne, Lorraine and Alsace regions, the challenge was to encourage teams to work together, share information and develop a sense of belonging around a global regional project integrating three former regions with strong identities.
- Integrating screens into your internal multi-channel communication plan
Train drivers, station agents, ticket inspectors, maintenance staff... these are just some of the professions that don't use IT in their day-to-day work. A situation that concerns nearly 50% of employees.
- Gaining in responsiveness and consistency with credible, personalized messages
Health crises and regional exceptions must be taken into account when choosing a new communications solution.
Faced with these historic changes, it is important to strengthen the links between the company and its teams. The aim is to develop employees' sense of belonging, ensure they understand what's at stake, and develop pride in the work they've accomplished.
"In an internal survey, 80% of managers felt they were well informed about the company project, compared with 40% of agents. It was to improve the satisfaction of non-connected staff that we needed to add a communication channel to our strategy."
David Dupin, Head of Internal Communications and Digital Transformation, SNCF Grand Est
The choice of solution Cenareo :
- A centralized, intuitive , remote-controlled solution
- Quick adoption by managers
- Responsive : real-time data updates
- Glocal management: contextualized, locally relevant content
In any organization, change management requires a strategy based on a delicate balance between internal communication, talent management and human support. In the case of SNCF, the Grand Est regional delegation faces three major challenges:
- Strengthening the sense of belonging and commitment of mobile and unconnected employees to strategic projects
Following the merger of the Champagne-Ardenne, Lorraine and Alsace regions, the challenge was to encourage teams to work together, share information and develop a sense of belonging around a global regional project integrating three former regions with strong identities.
- Integrating screens into your internal multi-channel communication plan
Train drivers, station agents, ticket inspectors, maintenance staff... these are just some of the professions that don't use IT in their day-to-day work. A situation that concerns nearly 50% of employees.
- Gaining in responsiveness and consistency with credible, personalized messages
Health crises and regional exceptions must be taken into account when choosing a new communications solution.
Faced with these historic changes, it is important to strengthen the links between the company and its teams. The aim is to develop employees' sense of belonging, ensure they understand what's at stake, and develop pride in the work they've accomplished.
"In an internal survey, 80% of managers felt they were well informed about the company project, compared with 40% of agents. It was to improve the satisfaction of non-connected staff that we needed to add a communication channel to our strategy."
David Dupin, Head of Internal Communications and Digital Transformation, SNCF Grand Est
The choice of solution Cenareo :
- A centralized, intuitive , remote-controlled solution
- Quick adoption by managers
- Responsive : real-time data updates
- Glocal management: contextualized, locally relevant content
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