Communicate in strategic locations

Digital signage for transport

A real means of communication, digital signage in transport systems enables you to improve your internal and external communications. Catch the eye of your passengers at a bus stop or station. Digital signage gives you the opportunity to broaden your audience and inscribe your brand name in the minds of your customers. It gives you the opportunity to make a lasting impression by displaying your message in strategic locations on a recurring basis, maximizing the impact of your communication.

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Digital signage in transport

How can digital signage facilitate communication in the transport sector?

The challenges of digital signage for transport are numerous:

Reduce your passengers' sense of anticipation
Entertaining users
Interact directly with passengers without interruption
Improve service and customer relations
Streamline internal communications

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Software digital signage

Cenareo, your digital signage partner

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Digital signage to optimize passenger experience and internal commitment

Digital signage is a way of encouraging passengers to use public transport more often, by building loyalty. This original form of communication attracts users, facilitates their mobility and anticipates their expectations, building long-term loyalty. You can, for example, adapt your content according to the season, local events or depending on the mode of transport and the latest information linked to it.

‍Ina station or metro station, an original and well-crafted dynamic display can make all the difference. On the one hand, it encourages passengers to prefer these means of transport, and thus reduce their carbon footprint. On the other hand, it reinforces the quality of your service website, and thus your image with passengers. On platforms, from a kiosk or at the entrance to a bus station, broadcast real-time traffic conditions, arrival and departure times, your subscription offers and any other content and information relating to your services.

‍In-house, our solution is an excellent way of strengthening the cohesion of your teams by offering them a singular and impactful communication tool. An effective support communication tool increases the involvement of your employees, who thus feel concerned and better informed about the impact of their work. Take advantage of the opportunity to motivate your troops, and publicize good news and upcoming corporate events.

Communicate with travellers

The benefits of digital signage for transport

Visibility and accessibility
Digital signage in transport systems acts as a veritable shop window. Like a large-format business card or an open-air advertisement, this type of display allows you to maximize your visibility. In addition toenhancing the user experience, passengers can recognize themselves in the values you convey through your communication, or simply take an interest in your service. The boldness of your communication strategy will not go unnoticed.

Your message can also appear clearer and more accessible to your users. It's also a way of creating a close relationship, as well as a way of promoting your secondary services. Build customer loyalty with digital signage, and make your passengers' journey unique.
Safety and confidence
From a safety point of view, digital signage communication in transport (stations, airports, subways...) makes iteasy to inform your users of dangers, accidents, delays and timetables.
You can also relieve the pressure on telephone hotlines by broadcasting information that is essential to your passengers' mobility. In the event of delays/cancellations, dynamic displays reduce the waiting time for your users by displaying information such as news, weather forecasts and upcoming local events.