Communicate in strategic locations

Digital signage for transport

A real means of communication, digital signage in transport systems enables you to improve your internal and external communications. Catch the eye of your passengers at a bus stop or station. Digital signage gives you the opportunity to broaden your audience and inscribe your brand name in the minds of your customers. It gives you the opportunity to make a lasting impression by displaying your message in strategic locations on a recurring basis, maximizing the impact of your communication.

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Digital signage in transport

How can digital signage facilitate communication in the transport sector?

The challenges of digital signage for transport are numerous:

Reduce your passengers' sense of anticipation
Entertaining users
Interact directly with passengers without interruption
Improve service and customer relations
Streamline internal communications

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Digital signage software

Cenareo
for digital signage

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Digital signage to optimize passenger experience and internal commitment

L'affichage dynamique est un moyen d’inciter les voyageurs à privilégier les transports en commun en les fidélisant. Cette communication originale permet d’attirer les usagers, de faciliter leur mobilité et d’anticiper leurs attentes, les fidélisant ainsi sur le long terme. Vous pouvez, par exemple, adapter vos contenus selon la saison, les événements locaux ou en fonction du mode de transport et des dernières informations liées à ce dernier.

‍Dans une gare ou une station de métro, un affichage dynamique original et bien travaillé peut faire la différence. D’une part, cela encourage les passagers à préférer ces moyens de transport, et donc de diminuer leur empreinte carbone. D’autre part, cela renforce la qualité de votre service, et ainsi votre image auprès des voyageurs. Sur les quais, depuis une borne ou à l’abord d’une gare routière, diffusez la situation du trafic en temps réel, l’heure des arrivées et des départs, vos offres d’abonnements et tout autre contenu et information relatifs à vos services.

‍En interne, notre solution est un excellent moyen de renforcer la cohésion de vos équipes en leur offrant un outil de communication singulier et impactant. Un support de communication efficace augmente l’implication de vos employés, qui se sentent ainsi concernés et mieux informés de l’impact de leur travail. Profitez-en pour motiver vos troupes, afficher les bonnes nouvelles et les événements corporate à venir.

Communicate with travellers

The benefits of digital signage for transport

Visibility and accessibility
Digital signage in transport systems acts as a veritable shop window. Like a large-format business card or an open-air advertisement, this type of display allows you to maximize your visibility. In addition toenhancing the user experience, passengers can recognize themselves in the values you convey through your communication, or simply take an interest in your service. The boldness of your communication strategy will not go unnoticed.

Your message can also appear clearer and more accessible to your users. It's also a way of creating a close relationship, as well as a way of promoting your secondary services. Build customer loyalty with digital signage, and make your passengers' journey unique.
Safety and confidence
From a safety point of view, digital signage communication in transport (stations, airports, subways...) makes iteasy to inform your users of dangers, accidents, delays and timetables.
You can also relieve the pressure on telephone hotlines by broadcasting information that is essential to your passengers' mobility. In the event of delays/cancellations, dynamic displays reduce the waiting time for your users by displaying information such as news, weather forecasts and upcoming local events.