Digital signage solution for coworking spaces
Digital signage in coworking spaces allows you to automatically broadcast the message of your choice in real time, when you want it. Thanks to screens installed at various points in the premises, coworking spaces become much more attractive and modern, and foster community spirit and loyalty among coworkers.
How to facilitate digital signage communication in a coworking space?
Coworking spaces provide workers (self-employed, freelancers, teleworkers) with offices and equipment to work in good conditions by the hour, day, week, month or year. Particularly useful for those who don't have everything they need at home (network, desk, printer, etc.), these new workspaces also offer the opportunity to create connections between members and promote each person's skills.
The Cenareo solution enables connection between content management software (CMS) and the player connected to the screens to broadcast the desired messages. Facilitate reception and signage on your premises with information that is available, visible and legible at all times. By customizing your content directly via the software, you can showcase the coworking space's companies and partners, as well as organized events.
With changing working patterns, more and more coworking spaces are springing up in France and around the world to meet the expectations of working people, whatever their field of activity. Coworking spaces are also embracing digital technology, offering an innovative and pleasant customer experience. Digital signage screens provide a solution for up-to-date, real-time communication. Installed at reception desks, near elevators, in offices, in relaxation areas, in meeting rooms, they are used as part of a digital communication strategy.
Programthe broadcasting of content according to predefined parameters: screen location, date, message... This digital communication channel is particularly well suited to the needs of coworking spaces and offers numerous advantages for enhancing their brand image and establishing their identity. As part of an advertising campaign, digital signage can also be used to promote the chain's other coworking spaces in neighboring towns.
Digital signage & coworking: modernity and better space management
- Stand out from the crowd with a modern space
The multiplication and diversity of coworking space on offer means that innovation is essential to stand out from the competition and traditional offices. This includes optimizing spaces: open spaces, relaxation areas, catering areas, atypical architecture, ergonomics, etc., as well as digitalizing spaces. Modernity and practicality are the key words guiding the design of these new workspaces.
While digital signage screens decorate and modernize spaces by broadcasting visuals that blend in with the decor, they are also major marketing tools for information attractiveness. Compared with traditional, static paper displays, digital signage is atool that captures coworkers' attention much more effectively, and messages are better remembered. Your communication strategy can be deployed on a continuous basis, not only indoors, but also in shop windows, to promote the space to visitors and develop the company's business. Content is available in a variety of formats: visual animations, photos, videos, etc. - Workspace management
Digital signage in coworking spaces is also used for real-time signage. Program information to be broadcast automatically according to the various changes inherent in the activity: office available, meeting room available, equipment available... Managing in-house communication is a real added value for the coworker.
Traditional paper-based displays don't allow you to keep information up to date by modifying it easily and quickly compared to a support on screen. Multiply communications with coworkers thanks to the various screens installed, which will enable them to find their way around easily and have all the necessary information to hand.
Engage the
community of coworkers
Maintain a committed and active community of coworkers, with a view to building loyalty and growth. Distribute content naturally throughout the various coworking spaces, more visual and attractive than a paper display: posts on social networks, sponsorship offers, etc. Dynamic displays tend to attract the eye, and the information they display is better retained.
Dynamic screens tend to be eye-catching, and the information they display is better retained.Digital signage screens can also enable exchange between members by broadcasting announcements, projects, events, etc. They greatly improve communication within the space, and will create a link with each member to maintain the existing community and sense of belonging to a group.