Digital signage in stores and point-of-sale networks
Connect any type of in-store display and manage your messages with the Cenareo digital signage solution.
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Dynamic displays
for your store
Nielsen conducted a survey of 120 retailers using digital signage in their stores. The company observed that 80% of them had seen their sales increase by 33% compared to those achieved with conventional printed posters*.
*Source Shopify
The digital signage solution the most intelligent on the market
Create
Use your existing formats, retrieve online content from Youtube or your social networks, or create your messages directly from our management platform.
Distribute
Our intelligent algorithms broadcast your content according to your criteria (times, days, broadcast rhythm), or external parameters (weather, stock levels, etc.).
Pilot
Thanks to your dashboards, you can maintain visibility over all your screens, wherever they are. With no limits on users or content, you can give your local relays control by sharing rights to your screens.
Add broadcast context to increase impact
Communicate simply and effectively
Cenareo offers point-of-sale communication flows, themed campaigns that can be customized to act on the following key topics
- Increased traffic
- Increase in average basket
- Improve inventory turns
This allows you to create and update your point-of-sale communication campaigns in just a few clicks, intuitively, simply and quickly. Adapted to the seasonality of sales, the templates are perfect for glocal communication: you can confidently hand over to your local teams to update the necessary information and let your brand image shine. Templates can be customized to your corporate identity on request.
Examples of in-store screen installations
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The potential of in-store digital signage
Connected screens offer infinite possibilities. As a new tool for digitalizing points of sale, they enable retailers to adapt to the constraints imposed by new purchasing behaviors. Digital signage is one way of enhancing the in-store customer experience.
- Increased traffic
Make your content reactive to its environment: use sensors or third-party applications to trigger your broadcasts without human intervention (reactive weather, facial detection, motion detectors, thermal sensors, etc.). - Bring your audience into your world with interactive scenarios
Create unique interactive experiences for greater engagement. QR codes, sensors, connected buttons, tablets: all opportunities to dramatize your point of sale. As well as being gamification tools, they can also be audience measurement and performance tools. - Monetize your screens with programmatic and advertising network functions
Generate additional revenue by transforming your advertising screens into media: monetize advertising space with your suppliers or external advertisers. Our platform enables precise segmentation of your inventory, so you can offer your advertisers the most relevant locations, guaranteeing maximum ROI.
Integrate digital signage into your concept
The most successful businesses are more than just stores for their customers. Companies like Apple, Swatch and Ben & Jerry's are better known for the image they project than for their products.
It's the message you convey that attracts customers and keeps them coming back. Digital signage for window displays frees up space in the store and breaks down the boundaries of conventional signage, allowing you to go far beyond simple static displays.
Your message will be conveyed much more effectively. So you can develop your concept within the store. Concept stores, franchises and showrooms are other examples of where digital signage can make a real difference. Digital signage draws customers' attention to your products, with messages that are adaptable and always aesthetically pleasing.
Display your brand in the shop window and generate in-store traffic
The benefits of digital signage start long before customers take the first step into your store. Digital signage in the window is a tool that energizes points of sale and helps you create more attractive and efficient digital stores.
Out of stock or overstock? Use intelligent digital signage in your sales space to inform your customers in real time of a local or national promotion in your stores.
You have sales staff who can answer customers' questions about any product in the store. But wouldn't their time be better spent promoting sales, rather than answering the same questions over and over again?
With Cenareo digital signage software, you can display more product information for customers to see. You can also attract customers to interactive screens displaying the information they're looking for. This frees up your sales staff to devote all their time to selling. You can even offer comparisons between well-known products, making it easier for customers to decide what to buy.
Our digital signage solution also enables you to increase your sales through up-selling and cross-selling, without having to increase your workforce. Thanks to the easy-to-use Cenareo SaaS platform, you can program dynamic window displays to make recommendations and promote complementary items.
We support companies in other strategic areas
All the latest news on digital signage and video
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