Digital Signage For Retail

As e-commerce continues to grow, brick-and-mortar retailers look for new ways to engage and communicate with their customers in-store. Cenareo helps you integrate the digital and physical shopping experience, so retailers are better able to take advantage of offline and online channels. Cenareo's digital signage software opens up a number of new ways to use your displays to reach out to customers in a fast-moving environment. Thanks to the most practical retail signage solution on the market, you can connect and manage content on any screen, in real-time.

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Use Cenareo’s platform to add any type of content from your laptop, smartphone or the Internet. We have templates that you can use to create new videos, or connect external feeds for real-time information on the news or weather. You can even use the platform to schedule your broadcasts across multiple screens.


Retail digital signage solutions

68% of customers** state that digital signage would make them more likely to buy advertised products and 44% percent of customers** went further, saying it would influence them to buy the advertised product instead of a product they already planned to purchase! That’s why forward-thinking retailers are rapidly taking to digital signage - and it's working.

When Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as a 33% boost in sales when compared to using standard printed signs.

**Source Shopify

Retail signage software can boost sales up to 33%

In-Store Digital Signage

Cenareo’s digital signage solution for retail stores is a new point of sale tool that helps retailers adapt more quickly to the purchasing behaviour-shifts of their customers. Connected fleets of screens offer many more and new dynamic functionalities to in-store advertising than traditional printed means.

  • Automatically adapt your broadcasts in real-time

    Make your content responsive to the environment: you can use detectors or third-party applications to automatically trigger (no human intervention) broadcasts on your digital displays (weather reactive, facial detection, motion detectors, thermal sensors, etc.).

  • Unique interactive experiences for more customer engagement.

    QR codes, sensors, connected buttons or tablets: can be included to create a more immersive and interactive point of sale experience. You could also use gamification tools to measure the performance of your ads in relation to your audience.

  • Generate more revenue streams by turning your displays into media vehicles.

    Generate additional revenue streams by turning your advertising displays into media centres: Monetise communication spaces by promoting your supplier’s brands and special offers or use in-store tv advertising software to offer digital ad space to external advertisers. Cenareo's platform allows for precise segmentation of your screens to deliver the most relevant spaces in-store to your advertisers and clients, guaranteeing a maximum return on investment.

Discover our retail digital signage solution

Change your campaigns automatically in real-time

Change your content automatically: you can employ detectors or third-party applications to trigger adverts without the need for human intervention. You can even change your broadcasts according to weather conditions, facial detection, motion detectors, thermal sensors, etc.).

Engage your audience with interactive scenarios

Create unique interactive experiences for your customers.

QR codes, sensors, connected buttons, tablets: there's a wealth of opportunities to make your point of sale more immersive and engaging. These features can also double up as a tool for measuring audience and communication performance.

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The Benefits of Digital Signage In Retail Stores

Draw-in Window Shoppers

Our retail digital signage solution helps you create eye-catching window displays that show off current promotions.

Because digital signs are dynamic and constantly changing, they are more likely to catch the eye of shoppers and turn passers-by into customers. A person’s interest can only be caught for as long as it takes for them to read a printed sign. With indoor digital signage, you are able to visually and physically draw people in through your promotional messages. With the added power of facial recognition, you will be able to deliver incredibly targeted messages based on age and gender.

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Share Product Information and Up-sell

Remote shop content management

Run-out of a product or have surplus stock? Use smart POS digital signage to inform your customers in real-time or run a promotion nationwide in your stores.

Our interactive digital signage makes it easier for you to use existing retail technology such as kiosks to help answer customers' product-related enquiries, freeing up more of your staff's time to encourage sales.

With Cenareo’s digital signage software, you can display more product information for customers to reference. Customers can engage with interactive displays that give them the information they’re looking for, you could even offer authoritative product comparisons, making it easier for customers to make a buying decision.

Our digital signage solution also enables you to boost sales through up-selling and cross-selling — without ever needing to increase the number of your staff. Via the easy to use Cenareo SaaS platform, you can program digital displays to offer recommendations and promote add-on items.

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Integrate Digital Signage into your retail marketing plan and start to accelerate your brand and boost sales

The most successful retailers have become more than just a shop for customers. Retailers like Apple, Swatch and Ben & Jerry’s are more known for their brands than their products. It’s your story that draws customers in and keeps them coming back. Digital signage will free-up the shop floor to tell that story within the shop, and offers retailers a high-tech, visual method of relaying your brand story to shoppers.

Pop-up stores, concessions or store-within-a-store are another practical application for retail digital signage. When space is limited (because you’re in someone else’s commercial space), digital advertising screens that are adaptable and easy to change will help you draw customer attention to your products.

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Go further with Digital Signage

Cenareo Digital Signage Case Study AXA 01

Installing Interactive Digital Screens

Discover how we delivered an Interactive digital solution for AXA insurance

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Cenareo Digital Signage monetization

Monetising Digital Signage

How can you monetise and profit from your in-store screens?

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retail display software

Put your point of sale under the spotlight

In conjunction with our agency partners and integrators, we form the digital signage ecosystem of choice. We are able to respond and deliver to your most ambitious projects by offering an end-to-end solution from automated content management to the installation of your screens in-store.

Cenareo Digital Signage Retail
Bring your screens to life

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