in-store advertising screen

Digital Signage & Retail

In the retail sector, communication needs to be clear and impactful to facilitate the consumer's shopping experience and boost sales. Digital signage is particularly well-suited to the needs of large retailers, thanks to its ability to personalize the messages displayed on screens according to defined parameters (screen location, message, day, etc.).

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In-store communication flows

How do you facilitate digital signage communication in the retail sector?

Digital signage in supermarkets is considered a marketing technique in its own right for attracting customer attention and building loyalty. In supermarkets, broadcasting information to the customer is both a way of showcasing the brand and launching an advertising campaign for brands as part of an omnichannel digital strategy. Screens are used to enhance the customer experience both in the aisle and in the store.

Digital signage offers a number of advantages for retailers. The screens broadcast personalized messages to encourage purchases, highlighting products and brands while enhancing the store's brand image. A genuine communication tool, digital signage guarantees fluid, regular and modern communication, helping to stand out from the competition andattract the consumer's attention. The content displayed on the screens comes in a variety of formats: photo, video, slideshow, social network posts... all of which have proven their impact on increasing in-store sales. This communication channel is ideal for creating a bond with customers and thus having an impact on increasing the average shopping basket.
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The Cenareo solution combines the use of content management software (CMS) and a player to enable connection with display screens. In this way, you can program the information and interactive animations to be displayed on the screens according to various parameters: screen location in stores, point of sale, date, message. Content and offers will be displayed automatically and in real time , saving you precious time compared with manual display.

Software digital signage

Cenareo, your digital signage partner

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a vector for experience and growth

Submit a purchase path

Digital signage screens can be used as part of a direct POS (point-of-sale advertising) communication strategy. They can be used to promote in-store brands and products directly at the point of sale, as consumers make their purchases.

Communicating via digital signage in-store will encourage customers tofollow the buying path and make the right purchase decision. Products are highlighted with attractive content (information, demonstrations, promotions, new arrivals). In this way, all available references gain in visibility. Dynamic content, accessible and visible in real time , also offers the possibility of inducing a buying path for the consumer, to encourage purchases of certain flagship products or to energize certain departments. The screens will help you guide customers around the store.

a vector for experience and growth

Create different contact information points

With dynamic content displayed on screens, inside and outside supermarkets, you can communicate a variety of essential information : signage, special events, offers... in several zones: at checkouts, in the mall or even in the parking lot.
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Screens installed outdoors will attract consumers to increase in-store traffic. Indoors, digital signage screens make it easier to disseminate information and news to promote the brand and its actions.

IN-STORE DISPLAY

Building customer loyalty in-store

Digital signage communication is an excellent way to build customer loyalty.

In-store, when consumers are shopping, they may tend to compare prices directly on their smartphones. To prevent this behavior and stand out from the crowd, deliver relevant, high-quality content with calls to action, promotions, event-driven personalized content and more. Thanks to screens, you can automatically and quickly update the content displayed, compared to a traditional paper display.

To build customer loyalty in-store, offer entertainment through dynamic and attractive content such as competitions or exclusive in-store promotional offers. Dynamic display communication attracts attention and sticks in the mind. Compared with conventional displays, screens are better perceived, more visible and legible, which improves recall in stores.